Milton Keynes, UK, 2015-8-4— /EPR Retail News/ — Long-standing technology brand Alba has received the biggest overhaul in its 98 year history with a vibrant and affordable new range that promises to brighten up rooms and make customers smile. The range launches exclusively at Argos and is available online and in-store from Saturday 18 July.
The AW15 collection offers reliable technology at a great price– perfect for parents looking for affordable first-time tech purchases which look the part for the younger generation. Whether it’s the brightly coloured 2.8” Feature Phone available in blue or green at just £29.95, or a 24” HD Ready LED TV/DVD Combi (£139.99 and in four colours) – there is something for everyone to enjoy. For the first time ever Alba will be offering a branded tablet, a 7” Tablet, which at £59.99 is one of the most affordable on the market.
As the Christmas season approaches, the exciting range from Alba also offers must-have gifts ideal for teenagers – from the Mini Portable Bluetooth Speaker (£9.99) in three beautifully bold colours, to the stylish DAB/FM Radio (£24.99).
Alyson Lockley, Head of Brand at Alba, said: “Many of us remember Alba from when we were young and it’s hard not to fall in love with it all over again thanks to the new look Alba range – the brightly coloured products are not only reliable, they are also affordable and are set to make youngsters and teens feel good no matter what the occasion.”
Whether it is their first mobile handset, tablet or even a new sound system, customers will be introduced to the colourful world of Alba through a new web shop, product packaging and in the Argos catalogue.
The range will be available to buy exclusively at Argos at www.argos.co.uk/alba for home delivery or free, instant pick-up from more than 780 stores nationwide from Saturday 18 July 2015.
Notes to Editors
For more information on the exclusive range, product and/or lifestyle imagery or sample requests please contact email@example.com or call 0207 260 2770
Alba was born in 1917 at the dawn of UK TV broadcasting and has been famous ever since for producing great value audio and televisual technology products. Argos parent company Home Retail Group has owned the rights to Alba since 2008.
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.
In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.