BRAZIL, 2015-8-25— /EPR Retail News/ — Carrefour is putting its retail expertise to good use, as well as the skills of its employees, helping with initiatives designed to tackle food waste. These initiatives include making food donations to charities. In 2014, Carrefour stores donated the equivalent of 88 million meals all around the world.
Carrefour is the leading private donor to Food Banks in France and has set up some 800 partnerships with local charities and associations which come and pick up foodstuffs from its supermarkets and hypermarkets every day. The Group is supporting this initiative in 9 other countries, including Brazil, where the “Parceria que alimenta” scheme was set up in 2009.
Via this scheme, nearly 143 Carrefour stores which have partnered the 34 Food Bank branches in Brazil donate products which are nearing their expiry dates. These are removed from the shelves every morning (fruit, vegetables, fresh produce, grocery products, etc.) and are sorted by employees who have been trained in the process. The products – which are perfectly fit for human consumption – are then collected by the local Food Bank branches which then redistribute them to the partner associations and the end beneficiaries. Through this scheme, some 3.6 million meals were served to the country’s poorest people in 2014.
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