McDonald’s appointed two new senior management positions to drive the company’s turnaround efforts

• David Fairhurst promoted to EVP and chief people officer
• Chris Kempczinski appointed EVP of strategy, business development & innovation

OAK BROOK, IL, 2015-9-28 — /EPR Retail News/ — McDonald’s today announced that the Board of Directors has appointed two new senior management positions to drive the company’s turnaround efforts.

Effective Oct. 1, David Fairhurst will assume the newly expanded role of corporate executive vice president, chief people officer. Fairhurst will oversee global human resources with additional responsibility for global training. He will report directly to McDonald’s President and CEO Steve Easterbrook. Fairhurst replaces Rich Floersch, executive vice president and chief human resources officer, who will retire effective Dec. 31.

Fairhurst, 47, joined McDonald’s UK in 2005 as vice president of people and he was promoted to chief people officer of northern Europe in 2007. In 2011, he was appointed chief people officer of Europe. Earlier this year, he was named corporate senior vice president, international human resources and strategy, with responsibility for global design and systems.

“David will build on the substantive work that Rich led in making talent development a priority at McDonald’s,” said Easterbrook. “As we thank Rich for his contributions, we’re confident that David is the leader we need to continue supporting the business turnaround and driving our global people strategy.”

Chris Kempczinski, 46, has been appointed as corporate executive vice president of strategy, business development and innovation, effective Oct. 26. In his role reporting to Easterbrook, Kempczinski will oversee all aspects of strategy development, planning, innovation and new concepts to drive growth for the company. Kempczinski was previously executive vice president of growth initiatives and president of international at Kraft Foods Group, where he was responsible for Kraft’s international business. Additionally, Kempczinski oversaw Kraft’s overall corporate growth agenda with responsibility for the company’s strategy, mergers and acquisitions, innovation, insights and breakthrough R&D functions. He joined Kraft Foods in 2008 as senior vice president for U.S. grocery, and in 2012 was promoted to president of Kraft Canada. Prior to joining Kraft, Kempczinski had a successful eight year career at PepsiCo and worked for both The Boston Consulting Group advising Fortune 100 companies and was a brand manager at Procter & Gamble.

“At this crucial time in our business, Chris brings an unparalleled level of strategic expertise coupled with a fresh perspective to our management team,” said Easterbrook. “Chris is a proven global leader with a solid track record of success and will play an instrumental role moving our Brand forward.”

McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.