McDonald’s to improve its Happy Meal menu by 2022 as part of its commitment with Healthier Generation

Company expands commitment with Alliance for a Healthier Generation by setting bold goals in 120 markets around the world to evolve the Happy Meal menu

OAK BROOK, Ill., 2018-Feb-19 — /EPR Retail News/ — Today (February 15, 2018), McDonald’s (NYSE:MCD) announced an expanded commitment to families, supporting the company’s long-term global growth plan by leveraging its reach to impact children’s meals, access to reading, and keeping families together through Ronald McDonald House Charities.  By 2022, McDonald’s will make improvements to the Happy Meal menu across 120 markets to offer more balanced meals, simplify ingredients, continue to be transparent with Happy Meal nutrition information, reinforce responsible marketing to children, and leverage innovative marketing to help impact the purchase of foods and beverages that contain recommended food groups in Happy Meals.

“We recognise the opportunity that we have to support families as one of the most visited restaurants in the world, and remain committed to elevating our food, celebrating the joy of reading, and helping those in need through Ronald McDonald House Charities,” said Steve Easterbrook, McDonald’s President and CEO.  “Given our scale and reach, we hope these actions will bring more choices to consumers and uniquely benefit millions of families, which are important steps as we build a better McDonald’s.”

In 2013, McDonald’s began working with the not-for-profit Alliance for Healthier Generation (Healthier Generation) to develop a comprehensive plan for 20 major markets* to increase customers’ access to fruit, vegetables, low-fat dairy and water; and many of those markets are ahead of schedule in their progress on those prior commitments.

Today, the company is furthering its efforts with Healthier Generation to set five new Global Happy Meal Goals through 2022.

1. Offer Balanced Meals

Using rigorous nutrition criteria grounded in science and nutrition policy, by the end of 2022, at least 50 percent or more of the Happy Meals listed on menus (restaurant menu boards, primary ordering screen of kiosks and owned mobile ordering applications) in each market will meet McDonald’s new Global Happy Meal Nutrition Criteria of less than or equal to 600 calories; 10 percent of calories from saturated fat; 650mg sodium; and 10 percent of calories from added sugar.

Currently, 28 percent of Happy Meal combinations offered on menu boards in 20 major markets meet these new nutrition criteria. To reach the goal of 50 percent or more, markets will add new menu offerings, reformulate or remove menu offerings from the Happy Meal section of the menu board. For example, last month McDonald’s Italy introduced a new Happy Meal entrée called the “Junior Chicken,” a lean protein sandwich (grilled chicken).  McDonald’s Australia is currently exploring new vegetable and lean protein options and McDonald’s France is looking at new vegetable offerings.

2. Simplify Ingredients

As consumers’ tastes and preferences continue to evolve, markets will prioritize Happy Meals and simplify ingredients by removing artificial flavors, added colors from artificial sources, and reducing artificial preservatives where feasible.  In 2016, McDonald’s USA removed artificial preservatives from Chicken McNuggets, which also have no artificial flavors and colors, and the Chicken McNuggets from McDonald’s France and Canada have no artificial flavors, colors or preservatives.

3. Be Transparent with Happy Meal Nutrition Information

The company has made a continuous effort to meet consumers’ desire for easy access to nutrition information for menu items it serves with a goal of ensuring that nutrition information for Happy Meals is available and accessible through all McDonald’s owned websites and mobile apps used for ordering where they exist.

4. Market Responsibly

Under the new goals, all Happy Meal bundles advertised to children will meet McDonald’s new global nutrition criteria, and will continue to meet any existing local/regional advertising pledges with respect to marketing to children.

5. Leverage innovative marketing to help increase purchase of foods and beverages that contain recommended food groups in Happy Meals

McDonald’s recognizes the opportunity it has to make a positive impact using its size and scale to leverage innovative marketing, including packaging and promotions and use of new technologies, such as kiosks and mobile apps, to help serve more fruit, vegetables, low-fat dairy, whole grains, lean protein and water in Happy Meals. This goal takes these actions one step further to include a measurement component and externally sharing best practices and results in a transparent manner.

McDonald’s USA Happy Meal Changes

Customers in the U.S. will see accelerated changes to the Happy Meal menu this year.  In June 2018, 100 percent of the meal combinations offered on Happy Meal menu boards in the U.S. will be 600 calories or fewer, and 100 percent of those meal combinations will be compliant with the new nutrition criteria for added sugar, saturated fat, and 78 percent compliant with the new sodium criteria.

  • Listing only the following entrée choices: Hamburger, 4-piece and 6-piece Chicken McNuggets. The Cheeseburger will only be available at a customer’s request.
  • Replacing the small French fries with kids-sized fries in the 6-piece Chicken McNugget meal, which decreases the calories and sodium in the fries serving by half.
  • Reformulating chocolate milk to reduce the amount of added sugar. During this period, chocolate milk will no longer be listed on the Happy Meal menu, but will be available at a customer’s request.
  • Later this year, bottled water will be added as a featured beverage choice on Happy Meal menu boards.
  • In December 2017, McDonald’s USA completed the transition to Honest Kids Appley Ever After organic juice drink, which has 45 less calories and half the total sugar than the prior 100 percent apple juice served in the U.S.

With these planned menu updates, there will be average reductions of 20 percent in calories, 50 percent in added sugars,13 percent in saturated fat and/or 17 percent in sodium, depending on the customer’s specific meal selection. These reductions reflect the average nutrition data of U.S. Happy Meal offerings on the menu last year compared to those planned for later this year.  Already, several of the Happy Meal combinations available on U.S. menu boards today meet the new nutrition criteria and will not be changing.

McDonald’s USA last announced changes of this magnitude in 2013 as part of its commitment with Healthier Generation, when removing soda from the Happy Meal section of its menu boards, which has resulted in a 14 percentage point increase in the number of Happy Meals ordered that include water, milk or juice as their beverage choice.  In December 2013, customers chose water, milk or juice as their beverage choice in 38 percent of Happy Meals and that number increased to 52 percent in December 2017. During that same period, the number of Happy Meals that included soda and other beverages decreased from 62 percent to 48 percent. For the first time, more than half of Happy Meals ordered in the U.S. have included water, milk or juice as their beverage of choice.

“From day one, Healthier Generation knew our work with McDonald’s could influence broad scale improvements to meal options for kids everywhere,” said Dr. Howell Wechsler, Chief Executive Officer of Alliance for a Healthier Generation. “Today’s announcement represents meaningful progress to impact kids’ calories, saturated fat, sodium and added sugar in Happy Meal bundles as offered on menu boards – and to promote more water. This sets a high bar, and we hope other industry leaders will follow suit.”

 “As a nutritionist and a mom, this is a pivotal moment as we unveil new, ambitious goals in collaboration with Healthier Generation that we hope will positively impact families around the world,”  said Julia Braun, MPH, Registered Dietitian and Head of Global Nutrition at McDonald’s. “Our efforts have led to big changes and real progress and as part of our continued food journey, we’re committed to making it easier for families to choose balanced options that will make measurable differences.”

These commitments apply to all markets globally with measurement and reporting of progress among 20 major markets, representing nearly 85 percent of the company’s global sales. The company will work with Healthier Generation and an independent, third-party to measure and publicly report progress every two years.

“Happy Meal Readers” Book Program

The company is also using its scale for good to inspire a passion for reading and will continue to spread the joy of reading to more families.  Since 2001, the company and its franchisees have distributed more than 370 million books in Happy Meals. “Happy Meal Readers” continues to expand, and by 2019 children in more than 100 markets will be able to choose a book or toy year-round in their Happy Meals.

Ronald McDonald House Charities (RMHC)

When it comes to supporting families, the company has played an important role for more than 40 years in keeping families near the care they need when their children are sick. McDonald’s was a founding mission partner of the Charity and remains committed to leveraging the size and scale of McDonald’s restaurants to promote and raise money to support the growth of the Charity.  RMHC keeps families together, close to the care they need through more than 364 Ronald McDonald Houses, 227 Ronald McDonald Family Rooms, and 49 Ronald McDonald Care Mobiles in 64 countries and regions around the world.  Last year alone, RMHC provided care and resources to more than five and a half million children and families.  Last year, McDonald’s restaurants supported the work of RMHC by providing approximately 2.4 million overnight stays in neighborhoods and in communities around the world.

About McDonald’s

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. Approximately 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

About Healthier Generation

The Alliance for a Healthier Generation empowers kids to develop lifelong healthy habits by ensuring the environments that surround them provide and promote good health. More than 25 million children have been helped by Healthier Generation’s work with schools, communities and businesses across the country. Make a difference at and join us on Facebook and Twitter.

*20 major markets: U.S., Canada, Brazil, Argentina, U.K., France, Germany, Austria, Spain, Netherlands, Italy, Poland, Sweden, Switzerland, Russia, Hong Kong, China, Japan, Taiwan and Australia.

Becca Hary 
Kate Siskel
Alliance for a Healthier Generation

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: McDonald’s Corporation / Globenewswire

McDonald’s commits to 100 percent renewable, recycled, or certified sources for its packaging by 2025

Oak Brook, IL, 2018-Jan-18 — /EPR Retail News/ — Today (Jan 16, 2018), McDonald’s announces goals to improve its packaging and help significantly reduce waste to positively impact the communities the company serves around the world.

By 2025, 100 percent of McDonald’s guest packaging will come from renewable, recycled, or certified sources with a preference for Forest Stewardship Council certification. Also by 2025, the company has set a goal to recycle guest packaging in 100 percent of McDonald’s restaurants. McDonald’s understands that recycling infrastructure, regulations and consumer behaviors vary city to city and country to country around the world, but it plans to be part of the solution and help influence powerful change.

This expands upon McDonald’s existing goal that by 2020, 100% of fiber-based packaging will come from recycled or certified sources where no deforestation occurs.

“As the world’s largest restaurant company, we have a responsibility to use our scale for good to make changes that will have a meaningful impact across the globe,” said Francesca DeBiase, McDonald’s Chief Supply Chain and Sustainability Officer. “Our customers have told us that packaging waste is the top environmental issue they would like us to address. Our ambition is to make changes our customers want and to use less packaging, sourced responsibly and designed to be taken care of after use, working at and beyond our restaurants to increase recycling and help create cleaner communities.”

To reach these goals, McDonald’s will work with leading industry experts, local governments and environmental associations, to improve packaging and recycling practices. Together they will work to drive smarter packaging designs, implement new recycling programs, establish new measurement programs and educate restaurant crew and customers.

As Tom Murray, Vice President of EDF+Business at Environmental Defense Fund noted, “Nearly three decades ago, McDonald’s and EDF teamed up to tackle solid waste and accelerate innovation in packaging.  Along the way, we pioneered a new partnership model for companies and nonprofit organizations. Today, McDonald’s continues to raise the sustainability bar by setting ambitious goals and collaborating with partners across the value chain for maximum impact.”

“McDonald’s global preference for Forest Stewardship Council (FSC) certified materials demonstrates their far-reaching commitment to source packaging that benefits people and forests around the world,” said Kim Carstensen, director general of the Forest Stewardship Council. “The partnership between McDonald’s and FSC – the world’s most trusted certification of forests and forest products – also creates a uniquely powerful opportunity for McDonald’s to engage customers about simple ways to protect forests,” he added.

Adds Sheila Bonini, Senior Vice President, Private Sector Engagement, World Wildlife Fund, “Smarter waste management begins with improved sourcing, increased value chain collaboration and better communication with customers. Today’s announcement demonstrates McDonald’s strong leadership in developing packaging and recycling solutions at a scale that can extend the life of our natural resources and push its industry toward more sustainable practices.”

McDonald’s first began its focus on sustainable packaging nearly 25 years ago with the establishment of the groundbreaking partnership with EDF. The initiative eliminated more than 300 million pounds of packaging, recycled 1 million tons of corrugated boxes and reduced waste by 30 percent in the decade following the partnership. In 2014, the company joined WWF’s Global Forest & Trade Network program and set its fiber sourcing targets, including FSC preference for packaging made from wood fiber.

Currently, 50 percent of McDonald’s customer packaging comes from renewable, recycled or certified sources and 64 percent of fiber-based packaging comes from certified or recycled sources. Also, an estimated 10 percent of McDonald’s restaurants globally are recycling customer packaging.

“We look forward to doing more and continuing to raise the bar on what it means to be a responsible company committed to people and the planet,” DeBiase said.

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. Over 90 percent of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

Lauren Altmin, 847-542-2700

SOURCE: McDonald’s

McDonald’s brings back limited-edition Szechuan Sauce and poster to select restaurants on Saturday, October 7 ONLY

Limited-edition poster and sauce will come to select restaurants on Saturday, October 7 only

OAK BROOK, IL, 2017-Oct-06 — /EPR Retail News/ — After listening to customers’ enthusiasm for Szechuan Sauce over the past few months, McDonald’s (NYSE: MCD) has revealed the final addition to its gig-style poster lineup designed by artists from Delicious Design League. For the most obsauced fans, McDonald’s even produced small batches of Szechuan Sauce dipping packets. The savory and slightly sweet sauce with hints of soy, ginger, garlic, and slight vinegar notes will be available, along with limited-edition posters, at participating restaurants on Saturday, October 7.

Last week, McDonald’s unveiled nine limited-edition, dipping sauce-themed posters to introduce the new Buttermilk Crispy Tenders made with 100 percent white meat chicken and no artificial flavors, colors or preservatives, seasoned, battered and breaded to perfection. Each custom, screen-printed poster allows customers to showcase their sauce passions for Creamy Ranch, Honey, Honey Mustard, Hot Mustard, Spicy Buffalo, Sriracha Mac Sauce, Sweet ‘n Sour, Tangy Barbeque and the new Signature Sauce. However, the collection wouldn’t be complete without the restaurant’s most talked about sauce, Szechuan Sauce.

“Guys, we did it. After returning with the Szechuan Sauce from the always-1998 dimension, C-1998M, we did some science and now we have a bit more sauce! Technology is amazing. But delivering for our customers is even better,” said McDonald’s Chef Michael Haracz. “I can’t wait for fans to taste the savory, sweet flavor of Szechuan Sauce paired with our new Buttermilk Crispy Tenders. It’s a great moment for McDonald’s and our fans that I’m definitely not taking for granite.”

Customers will have the chance to receive their favorite limited-edition sauce poster, including a Szechuan Sauce poster, with the purchase of Buttermilk Crispy Tenders at participating McDonald’s restaurants on Saturday, October 7, beginning at 2 p.m. local time while supplies last. Select restaurants will also have limited quantities of Szechuan Sauce dipping packets while supplies last. Limited-edition stickers of the poster designs will also be available when the collectible posters and sauces run out.

A full list of the nearly 1,000 participating McDonald’s restaurants and more details surrounding the posters and Szechuan Sauce giveaway on Saturday, October 7 can be found at

Fans are encouraged to show their sauce love using #ButtermilkCrispyTenders.
Buttermilk Crispy Tenders became available nationwide at participating McDonald’s restaurants on September 27 and are sold for $3.79-$3.99 for a 4-piece serving.

About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow us on Twitter @McDonalds and Facebook

Source: McDonald’s USA

McDonald’s USA introduces new logo, packaging for new espresso beverages

McDonald’s USA introduces new logo, packaging for new espresso beverages

OAK BROOK, IL, 2017-Sep-08 — /EPR Retail News/ — McDonald’s USA (NYSE: MCD) relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald’s to raise the bar for its customers by offering them All Day Breakfast, Chicken McNuggets® made with no artificial flavors, colors or preservatives, McDelivery® and more.

The expanded offerings include the introduction of new café-quality espresso beverages to the McCafé lineup — which are made with freshly-ground espresso and U.S.-sourced whole or nonfat milk — in addition to recrafted lattes and mochas. The new beverages include:

  • Caramel Macchiato: Rich, dark-roast espresso served with whole or nonfat milk, mixed with sweet caramel syrup, and topped with ribbons of buttery caramel drizzle. Available hot or iced.
  • Cappuccino: A warm, comforting coffee drink made with whole or nonfat steamed milk, bold espresso made from sustainably sourced beans, fluffy foam, and the choice of French Vanilla, caramel or hazelnut flavor.
  • Americano: Freshly brewed with dark, rich espresso for a strong, bold flavor.

For a limited time at participating restaurants, McDonald’s will be offering any small McCafé specialty beverage, including these new offerings, for $2.

In early 2018, McCafé will also expand its retail presence by partnering with The Coca-Cola Company to introduce a line of ready-to-drink McCafé Frappé beverages in three flavors: Caramel, Vanilla, and Mocha. The bottled drinks will join the successful line of whole bean, ground and single-serve coffee currently available nationally in retail stores.

“This is just the start of our McCafé commitment,” said Chris Kempczinski, President, McDonald’s USA. “We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer. This is a central part of our growth strategy and we can’t wait to share what’s next.”

In addition, the refreshed look and feel will include a new brand logo and packaging that will evolve with the seasons. McDonald’s will also begin transitioning to an updated and expanded McCafé presence in-restaurant with a sleek, modern look in 2018 as part of its evolving Experience of the Future.

“Our new McCafé beverages start with 100 percent Arabica beans that are freshly ground and skillfully made on demand,” said Chef Dan Coudreaut, Vice President, Culinary Innovation, McDonald’s USA. “Coffee traditions are part of our culture and our talented crew members have been trained to handcraft our beverages as we work to elevate our coffee experience.”

This recommitment to McCafé also extends to the coffee makers — McDonald’s introduced new coffee makers, allowing for the new espresso-based beverages to be handcrafted with a consistent, flavorful taste. With this rollout to nearly all of McDonald’s 14,000 restaurants comes new training for crew members to ensure great taste and café-quality coffee for all customers.

About McCafé
The world’s first McCafé opened in Melbourne, Victoria, Australia in 1993. McCafé coffees including lattes, cappuccinos and mochas were added to the U.S. national menu in 2009, and quickly expanded to include blended ice frappés and smoothies, triple-thick shakes as well as limited-time seasonal offerings. In 2017, a renewed commitment to McCafé features refreshed branding and new and recrafted espresso beverages.

About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Over 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow us on Twitter @McDonalds and Facebook

SOURCE: McDonald’s


McDonald’s supports Hurricane Harvey relief and recovery efforts with $1 million donation to the American Red Cross

Company Also Announces Employee Match Program

OAK BROOK, IL, 2017-Aug-31 — /EPR Retail News/ — McDonald’s Corporation (NYSE: MCD) announces that it will donate $1 million to the American Red Cross in support of the relief and recovery efforts for families impacted by Hurricane Harvey. In addition, the company announced a $250,000 employee matching program.

“In the aftermath of this tragic storm, we are seeing the inherent kindness and character of Americans as we pull together to help all of those affected by the devastation,” said McDonald’s U.S. President Chris Kempczinski. “We stand ready to help those in need as they recover and rebuild.”

“As local business people, we have seen firsthand how Hurricane Harvey has affected our customers, employees, and neighbors,” said Matthew Kades, President of the McDonald’s Owner/Operators Association of Greater Houston. “We continue to pray for the safety of each and every family affected by this terrible storm. We are confident Houston will recover from the incredible damage caused by Hurricane Harvey, and we hope this donation will help us get there a little quicker.”

On the ground, local McDonald’s restaurants have been assisting with relief efforts by donating thousands of water bottles to the local Red Cross and open McDonald’s restaurants in the Houston area are providing free meals to first responders.

While approximately 130 McDonald’s restaurants remain closed at this time, locations continue to open as conditions allow.

“Our first priority is the safety and well-being of our employees and customers, and local teams are working to re-open restaurants as soon as possible to serve their communities,” Kempczinski added.

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. Approximately 85 percent of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

Source: McDonald’s

McDonald’s completes partnership with CITIC and Carlyle to operate and manage McDonald’s businesses in mainland China and Hong Kong

OAK BROOK, IL and SHANGHAI, CHINA and HONG KONG, CHINA, 2017-Aug-08 — /EPR Retail News/ — McDonald’s Corporation (NYSE: MCD) (“McDonald’s”) today (Aug 8, 2017) announced the successful completion of a strategic partnership with CITIC Limited (SEHK: 00267) (“CITIC”), CITIC Capital Partners (“CITIC Capital”), and The Carlyle Group (NASDAQ: CG) (“Carlyle”). Ramping up a new era of growth and innovation, the partnership will operate and manage McDonald’s businesses in mainland China and Hong Kong, leveraging combined expertise and strength to drive an expansion strategy.

The transaction has obtained China’s regulatory approval and was completed on July 31, 2017, creating the largest McDonald’s franchisee outside of the United States. The sale to the new McDonald’s China franchisee includes McDonald’s existing businesses in Mainland China (approximately 2,500 restaurants) and Hong Kong (approximately 240 restaurants).

The new partnership today announced a series of development initiatives for mainland China. Termed “Vision 2022,” this strategy aims to drive double-digit sales growth in each of the next five years by increasing the number of restaurants from 2,500 to 4,500, including delivery hub coverage of over 75% of restaurants, by the end of 2022, bringing unparalleled convenience to Chinese customers. Opening pace of new McDonald’s restaurants in mainland China is expected to progressively ramp up from approximately 250 per year in 2017 to 500 per year in 2022 under the new partnership. In addition, Vision 2022 includes plans to increase significantly McDonald’s restaurant portfolio mix in tier 3-4 cities to approximately 45% of all McDonald’s restaurants in China. Vision 2022 also includes an increase of “Experience of the Future” restaurants to over 90%, which will enable the brand to offer digitalized and personalized dining experience to more customers.

With innovation hubs located in Hong Kong and Shanghai, McDonald’s will strengthen its brand leadership by enhancing the customer experience using menu innovation and advanced digital retail experience.

“China will soon become our largest market outside of the United States. We are excited to join forces with CITIC and Carlyle for better localized decision-making to meet changing customer demands in this dynamic market,” said Steve Easterbrook, McDonald’s President and CEO. “Mainland China and Hong Kong are leading the global system in capturing new consumer trends such as delivery and digitalization and its driving strong performance and growth momentum. I have great confidence in our new partnership to unlock the full growth potential of China. McDonald’s Corporation will continue to play an active part in the China growth journey through our remaining interest and participation on the China Board.”

Zhang Yichen, Chairman of the Board of Directors for the new McDonald’s China, commented: “The partnership will strengthen McDonald’s China’s entrepreneurial spirit, driven by ownership at the local level. It will also help us ensure first-class customer service and food safety while accelerating our growth in mainland China and Hong Kong. We believe this is a winning formula that fuses McDonald’s global quality standards and branding with CITIC and Carlyle’s extensive resources and market expertise in real estate, finance, supply chains, consumer & retail, and technology.”

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. Approximately 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

Source: McDonald’s

CITIC Limited, CITIC Capital, The Carlyle Group and McDonald’s create company that will act as McDonald’s Franchisee in mainland China and Hong Kong

New Partnership Will Become the Largest McDonald’s Franchisee Outside the United States

OAK BROOK, IL, 2017-Jan-11 — /EPR Retail News/ — CITIC Limited (SEHK: 00267) (“CITIC”), CITIC Capital Holdings (“CITIC Capital”), The Carlyle Group (NASDAQ: CG) (“Carlyle”) and McDonald’s Corporation (NYSE: MCD) (“McDonald’s”) today (Jan 8, 2017) announced the formation of a partnership and company that will act as the master franchisee responsible for McDonald’s businesses in mainland China and Hong Kong for a term of 20 years.

The total consideration payable by the new company to acquire McDonald’s mainland China and Hong Kong business is up to US$2.08 billion (approximately HK$16.14 billion). The consideration will be settled by cash and by new shares in the company issued to McDonald’s. After completion of the transaction, CITIC and CITIC Capital will have a controlling stake of 52%, while Carlyle and McDonald’s will have interests of 28% and 20%, respectively.

The partnership will use its combined expertise and resources to accelerate growth in McDonald’s business through new restaurant openings, particularly in tier 3 and 4 cities, and to improve sales performance in existing restaurants. The focus will be on key areas such as menu innovation, enhanced restaurant convenience, retail digital leadership and delivery. It intends to add over 1,500 restaurants in China and Hong Kong over the next five years.

McDonald’s CEO Steve Easterbrook said, “China and Hong Kong represent an enormous growth opportunity for McDonald’s. This new partnership will combine one of the world’s most powerful brands and our unparalleled quality standards with partners who have an unmatched understanding of the local markets and bring enhanced capabilities and new partnerships, all with a proven record of success. By working together, we will unlock even faster growth and be closer to the customers and communities we serve as McDonald’s works to be the leading Quick Service Restaurant across the Chinese mainland and Hong Kong.”

China’s consumer sector is growing rapidly, benefiting from continued urbanisation, an expanding middle class and increasing disposable household incomes. China’s working population is larger than those of the US and Europe combined, yet spending levels of China’s middle class are a small fraction of those in more developed countries. As disposable incomes rise, people will continue to spend more on leisure and dining out, particularly in tier 3 and 4 cities where there is great growth potential. As such, the market for Western Quick Service Restaurants is expected to continue to grow rapidly.

For CITIC, this investment offers a chance to deepen its exposure to the consumer sector, which is poised to be the main driver of China’s economy for decades to come. This transaction is another step in CITIC’s efforts to better balance its financial and non-financial businesses. CITIC also sees opportunities for synergies with its existing businesses.

Mr Chang Zhenming, Chairman of CITIC Limited, commented: “We believe CITIC’s unique platform and its extensive resources will enable us to help realise McDonald’s full potential in China. Together with our partners, we will devote ourselves to continue upholding McDonald’s extremely high standards of food quality and service. Importantly, this is also a strategic opportunity for CITIC to invest in the expanding Chinese consumer sector. McDonald’s extensive network and consumer base will provide us with invaluable insights, which we will leverage to the benefit of our existing businesses.”

For Carlyle, this investment offers the chance to partner with an iconic brand with sizeable market share and growth potential in China. Carlyle has years of strong investment and operating experience in the global consumer and retail sector, and is well positioned to drive further growth of the new company. Equity for this transaction will come from Carlyle Asia Partners IV. Carlyle has invested more than US$7 billion of equity in approximately 90 transactions in China, as of 30 September 2016.

Mr X.D. Yang, Managing Director and Co-Head of the Asia buyout team of The Carlyle Group, will serve as Vice Chairman of the board of the new company. He said, “Carlyle and CITIC have a strong history of partnering together. Today, we are pleased to cooperate with CITIC again, alongside McDonald’s, on one of our largest deals in China. This substantial investment demonstrates our confidence in the strength of the Chinese consumer.”

Mr Yichen Zhang, Chairman and CEO of CITIC Capital, will serve as Chairman of the board of the new company. He said, “McDonald’s core business proposition and potential in China is clear. We will work closely with the existing management team and partners, including Beijing Capital Agribusiness Group, to respond to local market expectations and continue to expand and improve the business to meet the needs of the Chinese consumer.”

As part of its turnaround plan announced in May of 2015, McDonald’s committed to refranchising 4,000 restaurants by the end of 2018, with the long-term goal of becoming 95% franchised. As a result of this transaction, McDonald’s is refranchising more than 1,750 company-owned stores in China and Hong Kong.

As of 31 December 2016, McDonald’s operates and franchises over 2,400 restaurants in mainland China and more than 240 restaurants in Hong Kong. It has built one of the strongest brand names and most robust systems in the region over the past three decades. Currently employing over 120,000 staff and serving over one billion customers annually in China, McDonald’s is the second largest Quick Service Restaurant chain in China and the largest in Hong Kong.

Upon completion of the transaction, the new company will have a board of directors with representatives from CITIC, CITIC Capital, Carlyle and McDonald’s. McDonald’s existing management team will continue to lead the business.

The deal is contingent upon relevant regulatory approvals. The deal is expected to close in mid-2017.

This press release should be read in conjunction with the full text of the HKEX Announcement dated 9 January 2017, which is available on

About CITIC Limited

CITIC Limited is China’s largest conglomerate operating domestically and overseas, with businesses in financial services, resources and energy, manufacturing, engineering contracting and real estate as well as others. CITIC’s rich history, diverse platform and strong corporate culture across all businesses ensure that CITIC Limited is unrivalled in capturing opportunities arising from China’s continued growth. CITIC Limited is listed on the Stock Exchange of Hong Kong (SEHK: 00267), where it is a constituent of the Hang Seng Index. CITIC Group, a Chinese state owned enterprise, owns 58% of CITIC Limited. For more information about CITIC Limited, please visit the company website at

About CITIC Capital

Founded in 2002, CITIC Capital is an alternative investment management and advisory company. The firm manages over US$8 billion of capital from a diverse group of international and Chinese investors. Core businesses include Private Equity, Real Estate, Structured Investment and Finance, Asset Management and Venture. CITIC Capital currently employs over 200 staff members throughout its offices in Hong Kong, Shanghai, Beijing, Shenzhen, Tokyo and New York. The firm combines a deep knowledge of the Chinese business and financial markets with world-class investment expertise to create and maximize value for its investors.

About The Carlyle Group

The Carlyle Group (NASDAQ: CG) is a global alternative asset manager with US$169 billion of assets under management across 125 funds and 177 fund of funds vehicles as of 30 September 2016. Carlyle is one of the largest investors in China, having pursued approximately 90 investments over almost 20 years in China. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. Carlyle invests across four segments — Corporate Private Equity, Real Assets, Global Market Strategies and Investment Solutions — in Africa, Asia, Australia, Europe, the Middle East, North America and South America. Carlyle has expertise in various industries, including aerospace, defence & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation. The Carlyle Group employs more than 1,625 people in 35 offices across six continents.

About McDonald’s

McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

Media enquiries:

For CITIC Limited, CITIC Capital and Carlyle
Ms. Jasmine Yap
Tel: +852 3103 0108
Mobile: +852 9325 3363

For McDonald’s Corporation
Ms. Terri Hickey
Mobile: +1 773-655-3035

For McDonald’s China
Ms. Regina Hui
Mobile: +86 138 1109 0306

For McDonald’s Hong Kong
Ms. Wendy Lam
Mobile: +852 64608981

Source: McDonald’s

McDonald’s announces the retirement of its U.S. President Mike Andres; Chris Kempczinski to succeed

OAK BROOK, IL, 2016-Sep-01 — /EPR Retail News/ — McDonald’s Corporation (NYSE:MCD) today (Aug 31, 2016) announces the retirement of U.S. President Mike Andres and the subsequent appointment of Chris Kempczinski, Executive Vice President of Strategy, Business Development and Innovation, to lead the U.S. business effective Jan. 1, 2017.

“Mike has been relentless in his commitment to building a better brand,” said McDonald’s President and CEO Steve Easterbrook. “From significant strides in food quality to meaningful customer initiatives like All Day Breakfast and forging an even stronger partnership between U.S. operators and the company, his commitment to our customers is unmistakable.

“As we thank Mike for his contributions, we are confident Chris is the right leader to build upon our U.S. progress and bring a new level of convenience and excitement to the restaurant experience,” Easterbrook added. “His proven track record of driving change is invaluable as we continue to transform McDonald’s into a modern, progressive burger company.”

Kempczinski will begin to focus his efforts on the U.S. business as he and Andres work together to ensure a smooth transition in the months ahead.

“With the strides we have made in the U.S. business this is the right time for me to retire,” Andres said. “I’m proud of the work we have done to put our customers first and enhance our menu so customers can feel good about eating the food they love at McDonald’s.”

Prior to joining McDonald’s last year, Kempczinski served in various strategy and operational positions with some of the world’s leading consumer companies, most recently as Executive Vice President, Growth Initiatives and President of International at Kraft Foods Group.

“I look forward to building upon the significant progress in the U.S., and continuing the innovation and collaboration among our owner-operators, suppliers and employees to take McDonald’s to the next level,” Kempczinski said.

McDonald’s also announces additional leadership changes today:

  • In addition to his current role as President of the International Lead Markets, Doug Goare will take on the role of Chief Restaurant Officer, overseeing a number of business functions managed by Chief Administrative Officer Pete Bensen who is retiring in September. In this expanded role, he will oversee supply chain, information technology, global restaurant operations, development and digital business functions. This streamlined structure further supports McDonald’s commitment to move quickly on customer-focused initiatives.
  • Lucy Brady has been named Senior Vice President of Corporate Strategy and Business Development. She joins McDonald’s in September and will take on the role vacated by Kempczinski overseeing strategy development, planning and innovation to drive growth for the company. As a Senior Partner and Managing Director at The Boston Consulting Group she led several turnaround and strategic growth initiatives.

“I am confident we have the right leaders in place to accelerate our turnaround and further strengthen the McDonald’s brand,” Easterbrook said.

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.


Chris Stent

Terri Hickey

Source:  McDonald’s Corporation

McDonald’s Olympics Kids celebrated the spirit of friendship at the Rio 2016 Olympic Games Opening Ceremony

McDonald's Olympics Kids celebrated the spirit of friendship at the Rio 2016 Olympic Games Opening Ceremony
McDonald’s Olympics Kids celebrated the spirit of friendship at the Rio 2016 Olympic Games Opening Ceremony


RIO DE JANEIRO, BRAZIL, 2016-Aug-09 — /EPR Retail News/ — McDonald’s is honoring the spirit of friendship that is at the heart of the Olympic values by celebrating nearly 100 kids from around the world with a once-in-a-lifetime, and first-ever, opportunity to participate in an Opening Ceremony at the Rio 2016 Olympic Games. The McDonald’s Olympics Kids will walk in the Parade of Nations at Rio’s famed Maracanã Stadium in front of 80,000 live spectators and billions of television viewers worldwide.

McDonald’s Olympics Kids from 20 countries around the world, represent friendship and unity for children worldwide which are key values of the Olympic Games. The flag bearer of each of the 207 country athlete delegations will be accompanied by a McDonald’s Olympics Kid.

In addition to walking in the Parade of Nations, the McDonald’s Olympics Kids are experiencing Olympic events and enjoying activities around Rio. Nearly 100 kids, aged 8 to 12 years old, will be participating from 20 countries around the world, including: Argentina, Australia, Brazil, Canada, Chile, China, Costa Rica, France, Germany, Guadeloupe, Indonesia, Japan, Martinique, Mexico, Panama, Puerto Rico, South Korea, Thailand, U.K., and U.S. Each country held their own local promotion to select kids to represent their respective country.

The McDonald’s Olympics Kids from the U.S. and Canada were selected by Ronald McDonald House Charities as having overcome great adversity and McDonald’s is proud to celebrate these remarkable kids and their commitment to friendship.

Also joining the McDonald’s Olympics Kids program are children of Olympic gold medal winners who are McDonald’s Athlete Ambassadors for the Rio 2016 Games: son of gymnasts Bart Conner and Nadia Comaneci, daughter of swimmer Dara Torres, son and daughter of soccer player Julie Foudy, daughter of swimmer Susie O’Neill, son of judo athlete Tadahiro Nomura and daughter of volleyball player Dante Guimarães Santos do Amaral.

About McDonald’s and the Olympic Games
McDonald’s commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France, after they reported being homesick for McDonald’s food. Since then, the company has served its menu of choice and variety to millions of athletes, their coaches, families and fans. Rio 2016 marks the 11th consecutive Games with McDonald’s as the Official Partner, serving Olympic athletes and fans at the Games.

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with approximately 35,000 locations serving customers in more than 100 countries each day. More than 80 percent of McDonald’s restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit and follow us on Facebook and Twitter.


David Zlotnik
+1 847-502-0390
Twitter: @McDonaldsCorp

Lizzie Roscoe
+1 630-272-6042
Twitter: @McDonaldsCorp

Source: McDonalds Corp.


McDonald’s will award five college-bound Hispanic high school seniors a $100,000 RMHC/HACER National Scholarship

OAK BROOK, IL, 2016-Jul-20 — /EPR Retail News/ — To continue being part of the solution to close the education gap for Hispanic students in the U.S., Ronald McDonald House Charities (RMHC), with the exclusive support of McDonald’s Hispanic owner/operators, will award five college-bound Hispanic high school seniors a $100,000 RMHC/HACER National Scholarship, increasing McDonald’s annual contribution to half a million dollars annually.

This year’s five scholarship recipients are: Darinelle Merced-Calderón, Archer, Fla.; Gianfranco Filice, Gilroy, Calif.; Helena Silva-Nichols, Phoenix, Ariz.; Sarah Jackson, Fresno, Calif.; and Elizabeth Manero, Hamilton, Va.

For the first time, this year all five RMHC/HACER National Scholarship recipients will also be paired with a McDonald’s mentor who will offer support and guidance throughout the students’ college years, fostering continued growth and success.

“The United States Hispanic Leadership Institute applauds McDonald’s for the addition of its first-ever Hispanic student mentorship program, which ensures that scholarship recipients will have the academic and moral support that is key to college success,” said Dr. Juan Andrade, Jr., president of the United States Hispanic Leadership Institute and former judge for the RMHC/HACER National Scholarship. “As longstanding educational partners, we are proud to support McDonald’s and RMHC in its unparalleled commitment to the education of our U.S. Hispanic youth.”

“I am incredibly grateful to receive the RMHC/HACER National Scholarship, which is giving me the chance to pursue my dreams of a post-secondary education,” said Gianfranco Filice, one of this year’s five scholarship winners. “With the help of this scholarship, I hope to continue to grow into an impact-driven and results-oriented leader at Stanford University.”

The RMHC/HACER Scholarship was founded in 1985 by McDonald’s owner/operator Richard Castro of El Paso, Texas, with the support of RMHC, McDonald’s Corporation and local McDonald’s Hispanic owner/operators throughout the country. Castro, a former educator, established the scholarship after noticing increasing school drop-out rates among Hispanic students due to financial difficulties. He called upon his fellow owner/operators and the community at large to help remove the financial barrier of attending college.

In 2008, the national scholarship was added, offering four $100,000 awards to Hispanic students. Last fall, McDonald’s increased its annual donation to RMHC, adding a fifth RMHC/HACER National Scholarship to the existing four $100,000 awards.

“We are so proud of our RMHC/HACER winners and want to make sure they are armed with everything they need for success,” explained a champion of the program Ana Madan, member and Vice Chair of the McDonald’s Hispanic Owner Operator Association and one of the 45 percent of women and People of Color who make up McDonald’s Owner/Operator community. “Knowing they are often the first to go to school and leave home, providing a support system for them will make the transition into school and the business world a bit easier for them. We are very excited to have such wonderful students to mentor and look forward to seeing them grow throughout their career.”

To date, more than $31 million in local and national RMHC/HACER Scholarship monies have been awarded to more than 17,800 students. RMHC/HACER, which stands for Hispanic American Commitment to Education Resources, counts on the support of RMHC, McDonald’s Corporation, McDonald’s Hispanic owner/operators and other donors for its local scholarships.

“At RMHC, we understand the importance of education and are committed to providing resources to students so they can reach their full potential,” said Sheila Musolino, president and CEO of RMHC. “With the support of McDonald’s, we’re able to provide hardworking, determined Hispanic students across the country opportunities to continue building promising futures.”

It is fitting that HACER means “to do” in Spanish. National scholarship recipients are selected based on academic achievement, community involvement and financial need. The rigorous selection process includes a completed application, essay and interviews with a distinguished panel of judges representing academia, business, media, RMHC and McDonald’s. Past scholarship recipients have attended prestigious universities, including Stanford University and Harvard University, and continued on to pursue careers in the medical, engineering and business fields, among others.

College-bound high school seniors are encouraged to apply for the upcoming 2017 RMHC/HACER Scholarship. Applications become available in October 2016 and awarded students are notified in the spring to coincide with college acceptances.

About Ronald McDonald House Charities
About Ronald McDonald House Charities: Ronald McDonald House Charities® (RMHC®), a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. Through its global network of 300 Chapters in more than 63 countries and regions, its three core programs, the Ronald McDonald House®, the Ronald McDonald Family Room® and the Ronald McDonald Care Mobile®, and millions of dollars in grants to support children’s programs worldwide, RMHC provides stability and vital resources to families so they can get and keep their children healthy and happy. All RMHC-operated and supported programs, enable family-centered care, provide a bridge to quality health care, are a vital part of the health care continuum and give children and families the time they need to heal and cope better together. For more information, visit, follow RMHC on Twitter (@RMHC), or like RMHC on Facebook ( Global).

About McDonald’s
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to approximately 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants., or follow us on Twitter @McDonalds and @MeEncanta and Facebook and


Lainey Garcia
McDonald’s USA

Source: McDonald’s USA

McDonald’s Corp. to relocate its corporate headquarters to downtown Chicago by the spring of 2018

Company Signs Lease at 1045 W. Randolph in Chicago’s West Loop and Will Relocate Its Headquarters by Spring of 2018

OAK BROOK, IL, 2016-Jun-15 — /EPR Retail News/ — McDonald’s Corp. (NYSE: MCD) today announced the move of its corporate headquarters to downtown Chicago by the spring of 2018.

The company signed a lease at 1045 W. Randolph St. in Chicago’s vibrant West Loop neighborhood and will transform the space into a modern setting that fosters collaboration and connectivity.

“We are a brand on the move in more ways than one,” said McDonald’s President and CEO Steve Easterbrook. “Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald’s. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.”

The move marks a return to Chicago where the company was headquartered from 1955 to 1971.

“McDonald’s looks forward to returning to the Chicago community where we started and to building together the next chapter of success in the history of this great company,” said Rick Hernandez, Chairman of the Board of McDonald’s. “Today’s announcement is about more than just a new location for us. It is an important investment in our people as we look to create a start-of-the-art company headquarters they can use to move our business forward for many years to come.”

The new headquarters will also house Hamburger University, one of seven worldwide locations, providing a state-of-the-art learning center for the company’s future leaders and employees.

“McDonald’s, welcome back to sweet home Chicago,” Mayor Rahm Emanuel said. “McDonald’s has identified the keys to success to today’s global market, talent, technology, and access to transportation networks, and they recognize these as Chicago’s strengths. I’m proud to welcome them to our dynamic city.”

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.


Terri Hickey

Becca Hary


McDonald's Global Headquarters - Oak Brook, IL

McDonald’s Global Headquarters – Oak Brook, IL

McDonald’s launches new salad blend

  • Red leaf lettuce and carrots added to all salads on McDonald’s menus nationwide
  • Colorful cornucopia of rich green, ruby red and vibrant orange vegetables, elegant toppings, and choices galore in McDonald’s salads

OAK BROOK, IL, 2016-Jun-10 — /EPR Retail News/ — McDonald’s today announced a new salad blend in its line-up of salads, which will now include red leaf lettuce and curls of crisp carrots starting in early-June. The two new ingredients create a delicious mixture with the blend of chopped romaine, baby spinach and baby kale. McDonald’s new salad blend is packed with vibrant colors and consists of ingredients that feature bold and savory flavors for a great-tasting experience.

To build a new salad blend, McDonald’s culinary and supply chain teams traveled to the fields of some of its lettuce suppliers, learning how the leaves are harvested and how suppliers maintain consistent growing techniques, which contributes to the flavor and quality of the fresh sun-ripened lettuce leaves. Warm, sunny days and cool nights are optimal for lettuces and the vast majority are harvested in Salinas Valley in California during the summer and Yuma, Arizona during the winter from farms, many of which have generations of experience.

McDonald’s restaurants receive produce 2-3 times each week and salads are freshly prepared every morning in the kitchen to ensure peak quality.

McDonald’s has a world-class culinary team composed of nutritionists, registered dietitians, and chefs who work to understand what customers want and then make sure the company delivers. In this case, customers told McDonald’s they didn’t want iceberg lettuce in their salads and favored a more colorful salad bowl. In 2015, the company made the change from iceberg lettuce to a salad blend of premium lettuces, including romaine and on-trend ingredients of baby kale and baby spinach.

“Color in produce is an expression of different nutrients,” said Jessica Foust, McDonald’s Chef and Registered Dietitian. “The new salad blend offers at least 2.5 cups of vegetables.”

In January 2015, McDonald’s USA began offering side salads as an alternative to French fries in Extra Value Meals as part of the company’s global partnership with the Alliance for a Healthier Generation to increase customers’ access to fruit and vegetables.

Getting from “Field to Fork”
Taylor Farms, Fresh Express, Ready Pac, and McEntire Produce supply the red and green lettuces for McDonald’s new salad blend.

“The current trend is moving toward a nutritional-based salad,” says Andrew Williams, director of product management at Fresh Express in Salinas. “McDonald’s began moving towards this last year by replacing iceberg lettuce with romaine, baby spinach and baby kale,” continued Williams. “Iceberg has been a staple of salads since the 1930s, but McDonald’s looked at its salads and decided it needed to innovate by adding more flavor and nutritious ingredients. We’re also seeing a huge shift in the industry as a whole to kales, arugulas, and spinach.”

Produce companies partner with McDonald’s to determine their needs for the coming season, so producers can make sure they are able to deliver. Once the lettuces are ready to be picked, harvesters begin in the wee hours of the day.

“We start around midnight or 1 a.m. when lettuce is crisp and fresh,” says Williams. “The greens are planted methodically to enable producers to harvest six days a week and is then cooled within four-six hours. Farm workers then feed greens through a sorter and then the greens are double-washed, fed through another sorter, and bagged right before being shipped to distribution centers that ship to the individual McDonald’s restaurants.”

Building a New Salad
With all the greens — and reds and oranges — sourced from McDonald’s network of produce farms, the culinary team convenes in its Oak Brook test kitchen to continuously innovate with its menu items.

“Creating a new recipe really starts from getting in the kitchen and then scaling from there,” says Foust, whose skills include both extensive in-the-kitchen experience and a registered dietician background. On the innovation team she collaborates with colleagues, brings the recipes to focus groups, and tests offerings in a smattering of restaurants.

So the next time you order one of McDonald’s tantalizing salads — whether it’s the Bacon Ranch Salad or the Southwest Salad — you’ll know you’re getting quality ingredients with a rainbow of Mother Nature’s colors.


Becca Hary

Jeanette DeBartolo



McDonald's launches new salad blend

McDonald’s launches new salad blend

What happens to Cuties when they’re no longer offered at McDonald’s?

OAK BROOK, IL, 2016-May-24 — /EPR Retail News/ — Picture something cute, small and with an orange coat. No, it isn’t a kitty… it is a Cutie! They are kid-sized citrus fruit that are fun to eat and easy to peel.

From November through May Cuties are available as a fresh fruit side option for Happy Meals and Mighty Kids Meals and are available a la carte.

But what happens to Cuties when they’re no longer offered at McDonald’s?

Thinking about California
All winter long, Cuties are spread across the country. They brave the snow and cold to bring sunshine everywhere they go! But now they’re heading back to their homes in California’s San Joaquin Valley.

Summer Sunbathing… No SPF 50 Needed
Why do the Cuties skip the sunblock? Because they peel! Yuk! Yuk!

All summer long, the Cuties trees get the sunshine and water they need to get ready to produce one of America’s favorite fruits for the following season.

Growing stronger… Bit by bit
Cuties come from two types of mandarin orange trees, Clementine and W. Murcott. They are very a-peel-ing because they’re seedless, sweet, kid-sized and an Excellent source of Vitamin C.

Cuties Season
By October, the Cuties are back on the trees, but they are green and unripe. Starting in November they turn orange and the Cuties are ready to be picked! The Cuties season lasts all the way through May.

That’s a lot of Cuties!
Over that time, McDonald’s grower Sun Pacific will produce more than 55 million cartons of cuties per year.

Fresh Fruit
During peak season, and barring any weather events, McDonald’s Cuties are picked, washed and ready to ship within 48 hours to McDonald’s distribution centers.

More Cuties Than You Could Ever Dream Of!
Sun Pacific has a state-of-the-art 600,000 square foot packing facility that lets them wash and ship more than 55 million cartons of Cuties per year. Since McDonald’s starting offering Cuties, it has served nearly 60 million to customers. That’s a Cutie for nearly every person in California and Florida.

Oranges make us Smile
Since we don’t have Cuties in the summer, enjoy our apple slices!

Becca Hary

Jeanette DeBartolo


What happens to Cuties when they're no longer offered at McDonald's?

What happens to Cuties when they’re no longer offered at McDonald’s?

McDonald’s to provide shareholders with new rights of proxy access for director nominations

OAK BROOK, IL, 2015-10-29 — /EPR Retail News/ —  McDonald’s Corporation (NYSE:MCD) today announced that its Board of Directors has amended the Company’s bylaws to provide shareholders with new rights of proxy access for director nominations. The changes, being made with the input and support of the Company’s shareholders, enable eligible McDonald’s shareholders to have their own director nominees included in the Company’s proxy materials, along with candidates nominated by McDonald’s Board of Directors. McDonald’s had indicated earlier this year that it would further analyze proxy access, seek market and investor perspectives, and continue to engage with shareholders to listen to their views on the topic.

The amended bylaws provide the following:

  • The shareholder or a group of up to 20 shareholders may have their director nominees included in the Company’s proxy statement.
  • The shareholder or group must have held at least 3 percent of the company’s stock for three years and meet other requirements specified in the bylaws.
  • Proxy access nominees may total the greater of two directors or 20 percent of the Board.

The Company will file with the Securities and Exchange Commission a copy of its amended bylaws on Form 8-K.

“McDonald’s regularly engages with shareholders, values their input, and is committed to being responsive to their feedback,” said Andrew McKenna, McDonald’s Chairman of the Board. “At this year’s 2015 Annual Meeting, more than a majority of the shares voted were in favor of a shareholder proposal requesting proxy access. After engaging with shareholders and further evaluating the proposal, the Board has decided to move forward to implement proxy access. We thank our shareholders for engaging with us directly on this important governance issue and look forward to continued dialogue with them in the future.”

McDonald’s Board of Directors is composed of 14 directors, 13 of whom are independent, and four of whom (including three new independent directors) joined the Board in 2015. The proxy access amendments are effective immediately.

About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations serving nearly 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

Heidi Barker

Becca Hary

Chris Stent

McDonald’s appointed two new senior management positions to drive the company’s turnaround efforts

  • David Fairhurst promoted to EVP and chief people officer
  • Chris Kempczinski appointed EVP of strategy, business development & innovation

OAK BROOK, IL, 2015-9-28 — /EPR Retail News/ — McDonald’s today announced that the Board of Directors has appointed two new senior management positions to drive the company’s turnaround efforts.

Effective Oct. 1, David Fairhurst will assume the newly expanded role of corporate executive vice president, chief people officer. Fairhurst will oversee global human resources with additional responsibility for global training. He will report directly to McDonald’s President and CEO Steve Easterbrook. Fairhurst replaces Rich Floersch, executive vice president and chief human resources officer, who will retire effective Dec. 31.

Fairhurst, 47, joined McDonald’s UK in 2005 as vice president of people and he was promoted to chief people officer of northern Europe in 2007. In 2011, he was appointed chief people officer of Europe. Earlier this year, he was named corporate senior vice president, international human resources and strategy, with responsibility for global design and systems.

“David will build on the substantive work that Rich led in making talent development a priority at McDonald’s,” said Easterbrook. “As we thank Rich for his contributions, we’re confident that David is the leader we need to continue supporting the business turnaround and driving our global people strategy.”

Chris Kempczinski, 46, has been appointed as corporate executive vice president of strategy, business development and innovation, effective Oct. 26. In his role reporting to Easterbrook, Kempczinski will oversee all aspects of strategy development, planning, innovation and new concepts to drive growth for the company. Kempczinski was previously executive vice president of growth initiatives and president of international at Kraft Foods Group, where he was responsible for Kraft’s international business. Additionally, Kempczinski oversaw Kraft’s overall corporate growth agenda with responsibility for the company’s strategy, mergers and acquisitions, innovation, insights and breakthrough R&D functions. He joined Kraft Foods in 2008 as senior vice president for U.S. grocery, and in 2012 was promoted to president of Kraft Canada. Prior to joining Kraft, Kempczinski had a successful eight year career at PepsiCo and worked for both The Boston Consulting Group advising Fortune 100 companies and was a brand manager at Procter & Gamble.

“At this crucial time in our business, Chris brings an unparalleled level of strategic expertise coupled with a fresh perspective to our management team,” said Easterbrook. “Chris is a proven global leader with a solid track record of success and will play an instrumental role moving our Brand forward.”

McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.


Becca Hary

Chris Stent

Jano Cabrera joins McDonald’s as Corporate Senior VP of U.S. communications, Global Media and Public Relations

OAK BROOK, Ill., 2015-9-28 — /EPR Retail News/ — McDonald’s Corporation announced today that Jano Cabrera, 41, will join the company as Corporate Senior Vice President of U.S. communications, Global Media and Public Relations, effective Oct. 15.

Cabrera served as Worldwide Vice President at Burson-Marsteller where he advised Fortune 500 companies, governments and nonprofit organizations, often focusing on brand protection and reputation campaigns.  Prior to that, Cabrera held several senior communication positions on presidential campaigns, the White House and in the U.S. Congress.  In this newly expanded role, Cabrera will report to Robert Gibbs, Global Chief Communications Officer and Executive Vice President.

“Jano is an extremely talented and experienced communications expert and joins McDonald’s at the right time to help us lead the Brand forward,” said Gibbs.  “I’m thrilled to have his expertise on our team as we work to strengthen our brand reputation.”

McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow us on Twitter @McDonalds and Facebook

Becca Hary

McDonald’s will fully transition to cage-free eggs for its nearly 16,000 restaurants in US and Canada

McDonald’s USA and Canada to Source 100 Percent Cage-Free Eggs Within 10 Years

OAK BROOK, IL, 2015-9-9 — /EPR Retail News/ — To meet consumers’ changing expectations and preferences, McDonald’s (NYSE: MCD) today announced that it will fully transition to cage-free eggs for its nearly 16,000 restaurants in the U.S. and Canada over the next 10 years.

“Our customers are increasingly interested in knowing more about their food and where it comes from,” said McDonald’s USA President Mike Andres. “Our decision to source only cage-free eggs reinforces the focus we place on food quality and our menu to meet and exceed our customers’ expectations.”

“We’re proud of the work we’re doing with farmers and suppliers to advance environmentally and socially conscious practices for the animals in our supply chain,” said Marion Gross, senior vice president and Chief Supply Chain Officer of McDonald’s North America. “This is a bold move and we’re confident in our ability to provide a quality, safe, and consistent supply.”

On an annual basis, McDonald’s USA purchases approximately two billion eggs and McDonald’s Canada purchases 120 million eggs to serve on its breakfast menus, which includes popular breakfast sandwiches, such as the Egg McMuffin and Egg White Delight. Since 2011, McDonald’s USA has been purchasing more than 13 million cage-free eggs annually.

“Animal welfare has always been important to us and our customers,” added Gross. “Today’s announcement is another big milestone building on our work with industry experts and suppliers to improve the treatment of animals.”

Herbruck’s Poultry Ranch, a family-owned and operated farm in Michigan, has worked with McDonald’s for decades to supply nutritious eggs. “Cage-free systems play an important role in our work to keep hens healthy and meet the growing consumer demand for responsibly-sourced food,” said Greg Herbruck, executive vice president of Herbruck’s Poultry Ranch. “We welcome McDonald’s actions to continue these efforts and are pleased to join them in sourcing cage-free eggs across their supply chain. We continue embracing new technologies and strategies to ensure our hens are well-cared for.”

In 2000, McDonald’s USA was the first food service company to adopt a standard for hen housing systems, which provided more space per bird than the industry standard. In 2010, the company initiated research with the Coalition for a Sustainable Egg Supply to better understand the impact of various hen housing systems on animal health and welfare, the environment, worker health, food safety and food affordability. This research provided important insights into the trade-offs of various housing systems for the company to make informed sourcing decisions.

Today’s news follows other actions announced this year by McDonald’s USA to source only chicken raised without antibiotics important to human medicine by 2017 and to offer milk jugs of low-fat white milk and fat-free chocolate milk from cows that have not been treated with rbST, an artificial growth hormone.

In addition, McDonald’s USA introduced the Artisan Grilled Chicken patty, seasoned with simple, everyday ingredients and introduced a new contemporary salad blend of romaine, baby spinach and baby kale. McDonald’s is also moving from liquid margarine to real butter on English muffins, biscuits and bagels on the breakfast menu and has introduced a new Buttermilk Crispy Chicken, which uses real buttermilk in the breading. McDonald’s Canada introduced a salad leaf blend, including baby kale, in its three chef-inspired contemporary salads in May 2015.

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow us on Twitter @McDonalds and Facebook

McDonald’s is the leading foodservice company in the world. McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants with more than 85,000 employees from coast-to-coast. Approximately 80 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald’s Canada, visit or follow us on Twitter (@McD_Canada), Facebook ( and Instagram ( for updates on our business, promotions and menu items.

Becca Hary

Lisa McComb

McDonald’s CEO Open Letter To Burger King

Oak Brook, IL, 2015-8-28— /EPR Retail News/ — McDonald’s CEO Open Letter To Burger King

Dear Burger King,

Inspiration for a good cause… great idea.

We love the intention but think our two brands could do something bigger to make a difference.

We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

We’ll be in touch.

-Steve, McDonald’s CEO

P.S. A simple phone call will do next time.