Landover, Md., 2015-10-12 — /EPR Retail News/ — Giant Food, the Baltimore Ravens, P&G, Dannon, and Marva Maid Dairy, are teaming for a third year to support the National Dairy Council and the NFL’s Fuel Up to Play 60 program. Fuel Up to Play 60, the nation’s largest in-school nutrition and physical activity program, was founded under the leadership of America’s dairy farmers through a relationship with the National Football League. The program is in more than 73,000 schools nationwide and helps over 38 million students make better food choices by selecting nutritious options such as low-fat and fat-free dairy products, fruits, vegetables and whole grains.
This year, Giant, Marva Maid, P&G, and Dannon will provide $50,000 in grants to qualifying local schools as a part of the Fuel Up to Play 60 promotion. Portions of the grants will be distributed to schools throughout the Mid-Atlantic region that are making positive changes through their participation in Fuel Up to Play 60.
In addition to supporting the Fuel Up to Play 60 program with a grant donation, Giant stores in the Virginia, Maryland, Delaware, and Washington, D.C. markets will offer consumers the chance to win a set of 4 tickets to a local NFL game via a “text to win” sweepstakes. This promotion will run from October 1 – November 30, 2015 and winners will be selected December 1, 2015.
This program began in 2013, when Giant Food and the Maryland & Virginia Milk Producers Cooperative provided $25,000 in grants to local schools through Fuel Up to Play 60, providing funds for students to make healthy and meaningful changes in their communities. To learn more about the Fuel Up to Play 60 program or to join the movement, please visit www.FuelUpToPlay60.com.
About Giant Food
Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide 88 million meals. For more information on Giant, visit giantfood.com
About Maryland & Virginia Cooperative Association
Owned and operated by 1,500 dairy farm families from Pennsylvania to Florida, Maryland & Virginia is a milk marketing and processing cooperative providing consumers throughout the Mid- Atlantic and Southeastern U.S. with fresh milk and dairy products. Maryland & Virginia owns and operates two fluid processing plants; Marva Maid of Newport News, Va. and Marva Maid of Landover, Md.; two manufacturing plants, one in Laurel, Md. and Valley Milk in Strasburg, Va.; and an equipment warehouse business in Frederick, Md.
About Dannon
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon strives to bring health through food to as many people as possible via its wide offering of delicious and wholesome refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com
for the latest news and information about P&G and its brands.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low- fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student contests. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.
Contact:
Jamie Miller
(301) 341-8776
jmiller@giantfood.com