Langley, B.C., 2015-10-12 — /EPR Retail News/ — To ensure that Centre of Store Merchandising is appropriately supported through the company’s anticipated growth and expansion, Overwaitea Food Group (OFG) President Darrell Jones has promoted Brenda Kirk to Vice President, Centre of Store Merchandising. In this capacity, Brenda holds responsibility for all Centre of Store merchandising deliverables for the Overwaitea Food Group and will continue to report to Blendle Scott, OFG’s Senior Vice President, Merchandising and Business Development.
Brenda brings with her 35 years of operational and corporate office experience, 15 of which she’s spent as a key contributor to OFG’s merchandising strategy development and execution. As a previous Store and Regional Manager, Brenda has led her team in building long-term and productive relationships throughout the supplier community and has developed a reputation for her ability to think both strategically and analytically. She’s played a pivotal role in developing and evolving OFG’s Own Local, Always Lowest Guaranteed, Fresh Solutions and What’s New programs.
Earlier this year, Brenda was rightfully recognized with the 2014 OFG Business Leader of the Year Award and earlier this summer she was also recognized by Canadian Grocer with its 2015 ‘Star Women in Grocery’ Award for her ability to analyze details while keeping her eye on the bigger picture.
Brenda is well known throughout the industry for her results-driven approach, and for her ability to drive business through innovative collaboration with strategic partners.
“I am so thrilled about this new opportunity with OFG and am very thankful for the support that I’ve received from both the OFG family and my own family – my husband Bob and three children Kassidi, Mitchell and Stacey, who are so important to me,” Brenda said.
About the Overwaitea
Food Group The Overwaitea Food Group (OFG) is the largest Western-based Canadian food store chain, serving more than 80 communities in BC and Alberta. The company has been in operation for 100 years, with its first store originally located in New Westminster, BC. OFG currently operates than 147 stores under the Save-On-Foods, Overwaitea Foods, Cooper’s Foods, Urban Fare, PriceSmart Foods, PriceSmart Foods International, and Bulkley Valley Wholesale banners. With the support of more than 15,000 team members, OFG proudly provides customers with great local value in unique and innovative ways; delivering world-class products, services, and an exceptional in-store experience, customized to suit the needs of each community they serve.
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