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Target will be exclusive retailer of the Kid Power Band–the world’s first “wearable-for-good™”

MINNEAPOLIS, 2015-10-15 — /EPR Retail News/ — It’s no secret that kids across the U.S. have major superhero potential. And soon, they’ll have the power to save lives and help provide therapeutic food packets to kids around the world, just by getting active. Target is teaming up with the U.S. Fund for UNICEF to help bringUNICEF Kid Power to households and students across the country. To kick-off the partnership, Target will be the exclusive retailer of the Kid Power Band—the world’s first “wearable-for-good ™.”*

“As part of Target’s focus on wellness solutions, we aspire to improve the health of the nation by making wellness a way of life. We also intend to build on our legacy work in education and hunger relief to focus on youth wellness, both in and out of school, and engage a whole new generation in being global citizens,” says Laysha Ward, Target’s chief corporate social responsibility officer. “Partnering on programs like UNICEF Kid Power is just one of many ways we’re meeting our guests, team and communities where they live, learn, work and play.”

media contact

Angie Thompson
Target Public Relations
p: (612) 761-4965

SOURCE: Target Brands, Inc.

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