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PetSmart launched new, philanthropic and natural dog and cat food brand exclusively at more than 1,400 PetSmart stores and online at

For Every Bag of Food Purchased, PetSmart Charities™ Will Distribute Food to Animal Shelters; Expected to Serve 500,000 Meals in First Year Alone

PHOENIX, 2015-10-19 — /EPR Retail News/ — Pet lovers can now feed their own pets a wholesome meal and serve one up to a pet in need. PetSmart, Inc., announced today the launch of Good Natured™, a new, philanthropic and natural dog and cat food brand available exclusively at the more than 1,400 PetSmart stores and online at For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.

The dog food donations will benefit thousands of PetSmart’s shelter partners, freeing up the shelter’s precious funds for adoption and other life-saving programs. PetSmart expects donations from customer purchases of Good Natured products to reach 250,000 pounds of food – equivalent to 500,000 meals – in the first year of sales.

“At PetSmart, we know pet parents want the best for their pets. That’s why we are thrilled to launch this wholesome, quality food that is also affordable,” said Eran Cohen, chief customer experience officer, PetSmart. “Good Natured’s natural formulation is a great match for pet parents who want to serve up a healthy option to their own pet, while also providing a wholesome, nutritious meal to pets in need.”

Good Natured is a value-priced, natural, wholesome pet food. It features quality, real ingredients, with meat as the first ingredient, and is free from corn, wheat, soy, artificial preservatives, colors or flavorings to keep pets healthy and strong. Dry and wet food options are available for cats and dogs, and the largest package size is available for under $30.

The new brand is now available for purchase at PetSmart stores across the United States, Canada and Puerto Rico, as well as online at

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampTM day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents –,,, and – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

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Danielle Bickelmann
Golin for PetSmart

PetSmart Media Line

EPR Retail News