Bucks players celebrate the new partnership by making surprise appearances at local Pick ‘n Save stores
MILWAUKEE, WI, 2015-10-29 — /EPR Retail News/ — The Milwaukee Bucks today announced a new partnership with Roundy’s Supermarkets, Inc., and Pick ‘n Save stores in which the Wisconsin-based grocer will serve as the presenting sponsor of the 2015-16 Bucks season. The partnership is highlighted by new in-arena amenities and in-store promotions that will enhance the fan experience for Bucks supporters throughout southeastern Wisconsin.
“We are excited to partner with one of the NBA’s most exciting teams, the Milwaukee Bucks,” said Joe Wood, Vice President of Marketing for Roundy’s Supermarkets, Inc. “Our customers will be treated to an in-store experience of Bucks merchandising, player appearances and promotions during the 2015-16 NBA season. This partnership joins together two of the most recognizable and established names in the State of Wisconsin, Pick ‘n Save and the Milwaukee Bucks, Wisconsin’s grocer and Wisconsin’s NBA team.”
To celebrate today’s announcement, Bucks players made surprise appearances at three area Pick ‘n Save stores: two in Oak Creek (8770 S. Howell Ave. and 6462 S. 27th St.) and one in Wauwatosa (6950 W. State St.). The players were on hand from 3-5 pm assisting shoppers throughout the store, and had a limited number of pairs of tickets to Wednesday night’s Home Opener to hand out to fans who spent $50 using their Roundy’s Fresh Perks card.
As part of Pick ‘n Save’s new relationship with the Bucks, the grocer will feature two new concessions options at the BMO Harris Bradley Center this season – the Pick ‘n Save Kids Cart and Grab ‘n Go Station. The Kids Cart will feature a variety of items for kids provided by Pick ‘n Save vendors and priced at just $1 per item, while the Grab ‘n Go Station will be an open-air cooler featuring quick and easy meals, snacks and beverages for fans wanting to grab a quick bite during games.
Additionally, Pick ‘n Save will engage fans with three separate in-store sweepstakes during the season featuring ticket giveaways and the chance to win one-of-a-kind Bucks prizes. The partnership also includes in-arena signage, digital branding on www.bucks.com, player appearances at local stores and much more.
Roundy’s is a leading grocer in the Midwest with nearly $4 billion in sales and over 22,000 employees. Founded in Milwaukee in 1872, it operates 150 retail grocery stores and 100 pharmacies under the Pick ’n Save, Copps, Metro Market and Mariano’s banners in Wisconsin and Illinois. For more information about Roundy’s and its banners, visit any of the following websites:www.picknsave.com, www.copps.com, www.metromarket.net or www.marianos.com.