Top online wine retailer doubles selection, launches new mobile site and offers live chat sommelier service 7 days/week
San Francisco, CA, 2015-11-19 — /EPR Retail News/ — Wine.com, the nation’s leading online wine retailer, today announced it has doubled its selection of wine and launched a new mobile website, making it the world’s largest mobile wine store. In addition, customers can now get friendly, expert wine advice 7 days/week from Wine.com’s live chat sommelier service.
World’s largest selection
Responding to customer requests, the company doubled its wine selection in the last 12 months, to over 10,000 wines in California and other states served by Wine.com’s West Coast distribution hub. The selection is approximately ten times as large as the average wine store (according to Nielsen), and larger than any other specialty wine retailer. In New York, and other states served by Wine.com’s East Coast hub, customers can choose from over 7,000 wines.
“Without physical space limitations, Wine.com can offer a selection with breadth and depth unlike any brick & mortar store,” says Mike Osborn, Founder and VP Merchandising. “Our job is not to be a gatekeeper for consumers, but an enabler for wine choice.”
New mobile site
The company just released a brand new mobile website to allow customers to easily buy wine anytime, anywhere. Consumers can now shop the world’s largest selection of wine right from their phones with tools for browsing, searching, and filtering by varietal, region, professional ratings, and price. The mobile site offers a personalized shopping experience based on customers past purchases and wines they’ve rated.
Mobile devices make up over 40% of Wine.com traffic, and mobile revenue is up 55% for the first half of the fiscal year. Mobile traffic peaks in the evenings, when customers are researching and selecting wine for dinner. Customers can access the mobile site from their phones at www.wine.com.
Live chat sommelier service
Wine.com live chat sommelier service, available on both mobile and desktop, is staffed with experienced wine professionals based out of the company’s San Francisco offices. Novices and collectors alike have enjoyed the easy access to Wine.com’s deep wine expertise. The company has fielded over 180,000 chats and recently expanded the service to 7 days/week.
“Wine.com is seeking to become the world’s largest wine store with the world’s best service,” said Rich Bergsund, Wine.com CEO. “Our live chat sommeliers have been a huge hit with our customers, who appreciate friendly, knowledgeable advice when choosing their next bottle.”
Our mission is to inspire the wine lifestyle, through innovation. Wine.com is the nation’s leading online wine retailer, offering consumers selection, guidance and convenience not found in brick & mortar stores. With multiple fulfillment centers and the most sophisticated wine distribution network in the United States, Wine.com delivers in 1-2 days to most locations. The company’s popular StewardShip program provides unlimited wine delivery and exclusive access to new releases for $49 per year. For more information, visit the company’s website at http://www.wine.com. See our brand manifesto video, viewable here.