- THE NEW FITNESS GADGET TO GET THE PERFECT BELFIE
- Kim Kardashian and Nicki Minaj behind new Vibration Plates fitness boom
Milton Keynes, UK, 2016-Jan-28 — /EPR Retail News/ — Argos reports that sales of vibration plates are on the rise as celebrities such as Nicki Minaj, Kim Kardashian, Kylie Jenner, JLo and Beyonce, known for their rounded derrieres, have helped to spark a new fitness trend for vibration plates.
Sales of the most popular model, Reviber Plus, have risen by 74% in the last week, compared with this time last year, as a growing number of people find the new fitness craze a fun way of getting fit and toned.
The Reviber Plus can be used in a variety of positions including standing, sitting or squatting and can tone different parts of the body – the stomach and thighs as well as the rear.
An increasing number of people are following in the footsteps of Nicki Minaj and Kim Kardashian and are going for a toned, rounded look. The idea behind vibration plates is that muscles can be defined faster by using vibration and the plates also help the user to lose weight.
Even Kris Jenner, mother of Kim, who has one of the most recognisable derrieres on the planet, is getting on board the trend, she regularly tweets about using her favourite vibration machine.
Kris quotes: “@krisjenner this literally gets me going every morning”
Argos sports equipment Buyer Vinny Iaciofano said: “Vibration Plates are definitely the latest fitness trend. They’ve are proving really popular to get the toned pear shape look. Although many people have bought them to help tone, our most popular model, the Reviber Plus, is excellent for toning stomach muscles and thighs and helps the user lose weight all over their body.”
NASA scientists created vibration exercise to prevent astronauts losing muscle and bone mass in space. A number of studies have shown that this type of body-conditioning may improve muscle strength, increase metabolism, and reduce body fat. It may even increase bone density. Many people who have used vibration plates have said that they use to reduce workout time by two thirds.
The body is exercised by the thousands of small vibrations stretching the key muscles, the area is then countered with corresponding contractions. This stretch reflex works the muscles so thoroughly that the body becomes stronger very quickly.
The Reviber Plus, priced at £229.99, comes complete with resistance bands and remote controls or without a stand and with a hand-held controller.
-ENDS-
Notes to Editors:
For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk. Follow us on Twitter at @argos PR.
About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 840 stores and concessions across the UK and Republic of Ireland.
In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
SOURCE: Home Retail Group
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