WEST CHESTER, Pa, 2016-Feb-24 — /EPR Retail News/ — QVC just got a little more wonderful. Beloved brand C. Wonder, owned by Xcel Brands, Inc., is scheduled to launch on Thursday, March 3 at 11AM (ET) with an exclusive collection created especially for QVC, the world’s leading video and ecommerce retailer. The line features a collection of beautiful, spirited women’s clothing, accessories and jewelry designed to transport shoppers to a place they’ve never been. Lifestyle expert, fashion stylist to the stars and panelist on the E! hit show Fashion Police, Brad Goreski lends his expertise as Creative Director for the brand.
The C. Wonder collection, which is inspired by the exploration of global travel, possesses a sophisticated preppy-chic aesthetic embodied with a modern worldly spirit. Ranging in price from $26 to $236, the line of classic pieces with a fresh spin includes a variety of apparel, bags, belts, shoes, scarves and jewelry — all of which feature luxurious details such as tassels, bright colors, bohemian prints and patterns and more.
“C. Wonder was celebrated for its design aesthetic of easy and covetable on-trend pieces that are iconic yet fashionable,” said Rachel Ungaro, Vice President, Fashion and Beauty Merchandising, QVC. “We are excited to bring this beloved brand to QVC and provide shoppers with an opportunity to discover C. Wonder. Brad’s fashion and lifestyle expertise will shine through as he showcases the collection and shares styling tips on how to incorporate the products into an everyday wardrobe.”
Founded in 2011, C. Wonder was initially imagined as a retail store that offered a magical customer experience with a selection of new and unexpected products that would surprise and delight anyone who walked inside. As C. Wonder arrives on QVC, the brand mirrors the excitement and whimsy of the store experience, while offering amazing products at great prices.
“I can’t wait to share my fashion knowledge and bring this renowned brand to QVC,” said Goreski. “I’m thrilled to have the opportunity to showcase a new C. Wonder collection to loyal customers, while introducing the beautiful product to those new to the brand.”
Tune in to “C. Wonder — Fashion & Accessories” on March 3 at 11AM (ET) for a firsthand look at the collection as Brad offers styling tips and tricks. Beginning March 3, the full collection is scheduled to be available through QVC.com, the QVC apps or by calling 800.345.1515, while supplies last.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 340 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Xcel Brands, Inc. (NASDAQ:XELB) is a brand development and media company engaged in the design, production, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. With a team of over 70 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels. Xcel differentiates by design. www.xcelbrands.com
SOURCE: QVC, Inc.