Stradivarius organised the first digital pop up store on board a plane

Arteixo, Spain, 2016-May-18 — /EPR Retail News/ — Flight attendants on a flight from Barcelona to Split gave passengers mobile phones that came with an app, designed specifically for the event, for purchasing clothes from Stradivarius’ latest collection.

Stradivarius has organised the first digital pop up store on board a plane. Flight attendants on a flight from Barcelona to Split (operated by Vueling) gave passengers mobile phones that came with an app, designed specifically for the event, for purchasing clothes from Stradivarius’ latest collection.

The passengers included leading international fashion bloggers, invited by the brand, whose final destination was the island of Hvar (Croatia) as a part of The Summer Expedition 2016, where they will enjoy different looks of the brand and some leisure activities.

All the passengers were given a corporate gift after landing and a gratittude letter for attending this initiative, another success after the fashion show Stradivarius organised on a plane in 2015.

Communication and Corporate Affairs Division
Edificio Inditex

Avda. de la Diputación s/n
15143 – Arteixo
A Coruña – ESPAÑA

Tlf: +34 981 185 400
Fax: +34 981 185 544
comunicacion@inditex.com

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Stradivarius organised the first digital pop up store on board a plane

Stradivarius organised the first digital pop up store on board a plane