For over 10 years now, the brand has adapted its designs to different markets
Barcelona, 2016-May-24 — /EPR Retail News/ — MANGO launches its latest offering (on sale from 30 May) focused on the Ramadan period. The globalisation of collections is part of the business development the brand has been applying to different markets for over 10 years now.
The Special Collections Department develops exclusive designs in line with the cultural and religious norms of countries in different regions, such as the Middle East. With over 45 models, the Department is responsible for meeting the everyday work and leisure needs of women during major festivities such as Ramadan.
The offering includes casual garments such as jackets, kaftans, flowing jackets, oversized shirts, leggings and tunics made of fabrics such as poplin and imitation suede. A comprehensive catalogue which features novelties in festive garments such as long dresses and double-layer body wraps (relaxed or fitted) and midi skirts made of fantasy fabrics. Subtle satin finishes, lurex and laminated fabrics play a key role, as does lace. The colours and prints of the designs results in a collection that radiates light.
Understanding the characteristics of markets such as those in Arab countries, Asia, cold or inverted season countries is part of the DNA of MANGO. For this reason, in 2015 approximately 80% of brand turnover corresponded to markets outside Spain. Although the Spanish market remains key to the development of the company, efforts to gain a presence in foreign markets has made it Spain’s most international brand.
MANGO, which has over 2,200 stores in 109 countries, closed the 2014 financial year with a turnover for the MANGO MNG Holding Consolidated Group of 2.017 billion euros, representing a 9.3% increase compared to 2013, and a profit of 107 million euros, contributing an EBITDA of 223 million euros.
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