WARSAW, POLAND, 2016-May-31 — /EPR Retail News/ — Carrefour Poland is opening a new supermarket concept.
Carrefour Poland is inaugurating its first “Premium” Market to improve the customer experience and provide a tailored offering and innovative services to customers.
The Białołęka Market has a floor area of 2,020 m² and a new layout with wide aisles, clearly marked departments and low gondolas to enable customers to access their products more easily. These improvements have made the store more spacious and welcoming. Innovation extends all the way to the checkouts, where the displays have been replaced by digital screens.
Customers are showing ever-increasing interest in healthy eating and are highly mindful of product quality so the store offers a selection of organic fruit and vegetables, and soya-based, gluten-free and diabetic products. The store also enables its urban customers, who are discerning in the products they buy, to follow their creation with, for example, a ripening room and a meat smoker. They may also juice fruit they have selected in the self-service section.
The Warsaw Market also offers a wide range of “world cuisine” products: American, French (“Reflets de France” range) and Italian (“Terre d’Italia” brand). In addition, the store also carries a permanent range of bulk products such as pasta, coffee, sweets and cakes, plus cat- and dog-food.
To help customers in the preparation of their meals, the aisle-end product staging has been rethought and now applies cross-merchandising by associating products such as pasta and tomato sauce, brioches and spreads etc.
So customers can be sure of enjoying their shopping and being rewarded with quality at the Białołęka Market … at the best price! The store has introduced a promotional campaign, „Zyskuj na okrągło” (Always a benefit), guaranteeing a low rounded price for everyday products in the different departments.