POLAND, 2016-Jul-16 — /EPR Retail News/ — Carrefour Poland has become the official partner of the UCI World Tour “Tour de Pologne”. The most famous cycling race in Poland will run from 12 to 18 July 2016. Carrefour’s involvement falls within the framework of its policy to promote good health and healthy lifestyles among Polish people.
The Tour de Pologne, one of the most important races in the world, is part of the prestigious UCI World Tour calendar. The best cyclists from Poland and the rest of the world are required to tackle a course of around 1200 km, providing supporters from several countries with seven days of sporting excitement of the highest level.
Carrefour Poland has become the official partner of the stage winners of the UCI World Tour “Tour de Pologne”. This means that the company will be handing out prizes to the best cyclists – those who win each of the seven stages that make up the race.
In order to meet the needs of Polish people who attach more and more importance to a healthy diet, in 2015 Carrefour launched its Polish “For the love of good health” campaign, the main aims of which are to provide a wide and varied range of healthy products in its stores, educate Polish people about the benefits of a healthy diet and encourage them to take up physical activity. As well as promoting cycling, the company supports a whole series of sports events, such as marathons and other running races in various Polish towns and cities. The network supports cyclists and its own employees who take part in competitions, as well as fans who congregate in large numbers to support the cyclists along the route.
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