New York, NY, 2016-Jul-17 — /EPR Retail News/ — Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, today announced that it has entered into an exclusive print partnership with Adaptive Studios (http://adaptivestudios.com), an innovative content creator and publisher that acquires intellectual property such as unproduced screenplay ideas and scripts, and repurposes it across a range of traditional and digital entertainment platforms including books, film and TV properties, and digital series. Through this exclusive partnership, Barnes & Noble is the only retailer to offer a leading selection of titles from Adaptive Books, the publishing imprint of Adaptive Studios. Books will be available both in stores and online at www.bn.com.
“We believe that Adaptive Studios offers one of the most innovative and exciting publishing programs we have come across,” said Mary Amicucci, Chief Merchandising Officer, Barnes & Noble. “Our partnership with Adaptive will allow Barnes & Noble customers to experience fabulous, high-concept stories, which represent the best of what the publishing and entertainment worlds have to offer.”
Ms. Amicucci noted that Barnes & Noble’s work with Adaptive Studios is an extension of the company’s successful “From Page to Screen” promotion featuring books that were adapted into movies: “Our ‘From Page to Screen’ promotion has been one of our highest-selling promotions for readers of all ages since we launched it a few years ago, and we anticipate that customers will love experiencing Adaptive Studios’ reimagined stories from screenplays and scripts in adult and teen books, children’s picture books, graphic novels and more.”
“Storytelling is at the heart of what we do at Adaptive – whether on the page, screen, phone or tablet – and it’s an exciting moment to have our books find an exclusive home with the ultimate destination of stories: Barnes & Noble,” said T.J. Barrack, Founding Partner, Adaptive Studios. “Starting with our concept, every Adaptive property is a collaboration between us, the creator, and our audience. This partnership will allow our stories to reach a much larger group of readers and viewers, and we look forward to working with Barnes & Noble to continue to develop titles that speak to customers around the country.”
Barnes & Noble is offering two exclusive Adaptive Books teen titles starting this month,Air by Ryan Gattis and The Silence of Six (paperback) by E.C. Myers. Each exclusive book will receive prominent placement in Barnes & Noble stores and online at BN.com, in addition to promotional and marketing support. Upcoming releases available exclusively at Barnes & Noble include the adult books DC Trip (paperback) by Sara Benincasa and Pasta Wars by Elisa Lorello; teen books Against All Silence by E.C. Myers, Bleeding Earth(paperback) by Kaitlin Ward, Dawn of Spies (paperback) by Andrew Lane and the movie tie-in edition for Coin Heist written by Elisa Ludwig; and kids’ books The Memory Thief by Bryce Moore and SPOOKS by Adam-Troy Castro. Customers can visit http://adaptivestudios.com to view book trailers for many of Adaptive Books’ titles.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s largest retail bookseller, and a leading retailer of content, digital media and educational products. The Company operates 640 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com). The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store features more than 4 million digital books in the US (www.nook.com), plus periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website at www.barnesandnobleinc.com.
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About Adaptive Books
Adaptive Books is the publishing imprint of Adaptive Studios, a pioneering entertainment media company whose credits include HBO’s Project Greenlight and The Runner on Verizon Go90. Adaptive Books publishes original content across a variety of genres – including fiction, memoirs, and graphic novels for adult, young adult, and middle grade readers – which are adapted into film, television, and digital projects by Adaptive Studios. Adaptive’s publishing arm includes Adaptive Comics, dedicated to graphic novels and comic books, and StyleHaul Books, a joint venture that publishes a slate of books from StyleHaul’s network of fashion, beauty, and lifestyle digital creators. The first YA book published under the Adaptive Books banner — COIN HEIST by Elisa Ludwig — is also the first to be adapted into a film, which will debut in 2016. Sara Benincasa’s DC TRIP and Ryan Gattis’ AIR are also slated to be developed for the screen. To date, Adaptive Books has released ten titles and will publish an average of ten books and graphic novels annually. For more information on Adaptive, visit the company’s website at www.adaptivestudios.com.
CONTACTS:
Mary Ellen Keating
Senior Vice President
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com
Alan McNamara
Senior Director
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3379
amcnamara@bn.com
Source: Barnes & Noble, Inc.