London, 2016-Aug-27 — /EPR Retail News/ — British Land has launched ‘Eats from the Street 2016’ which sees the company’s restored red Route master bus, complete with a ‘green’ engine, visit 10 retail assets as part of its place making strategy to create Places People Prefer.
This will be the second time British Land has run the pop-up, a celebration of street food, following its initial residence across four assets in autumn 2014. The concept delivers a fresh culinary experience to customers. Launched at Orbital, Swindon last month, the bus has visited nine assets to date and will spend a weekend at Nugent, Orpington in late-August.
Darren Richards, Head of Retail Asset Management for British Land, said: “Eats from the Street is a fantastic initiative and following its previous success we are bringing it back and expanding its reach across 10 of our assets. This campaign is part of our strategy to enliven assets, across both local and regional centres, through events that add to the customer experience whilst improving footfall, spend and dwell time.”
Eats from the Street is running across 10 local and regional assets: Orbital, Swindon; Broughton, Chester; New Mersey, Speke; Elk Mill, Oldham; Teesside, Stockton; Wheatley, Doncaster; Giltbrook, Nottingham; Tollgate, Colchester; Mayflower, Basildon and Nugent, Orpington.
Later this year British Land is set to expand the concept to run ‘Street Style’, which will focus on fashion and beauty. The event, which will utilise the Routemaster bus, will include fashion shows, tutorials and beauty treatments and will run across seven assets.
Notes to Editors
About British Land
We are one of Europe’s largest publicly listed real estate companies. We own, manage, develop and finance a portfolio of high quality commercial property, focused on retail locations around the UK and London offices. We have total assets in the UK, owned or managed, of £20.0 billion (of which British Land share is £14.6 billion) as valued at 31 March 2016. Our properties are home to over 1,200 different organisations ranging from international brands to local start-ups. Our objective is to deliver long term and sustainable total returns to our shareholders and we do this by focusing on Places People Prefer. People have a choice where they work, shop and live and we aim to create outstanding places which make a positive difference to people’s everyday lives. Our customer orientation enables us to develop a deep understanding of the people who use our places. We employ a lean team of experts, who have the skills to translate this understanding into creating the right places, and we have an efficient capital structure which is able to finance these places effectively.
Retail assets account for 50% of our portfolio. As the UK’s largest listed owner and manager of retail space, our portfolio is well matched to the different ways people shop today. We are focused on being the destination of choice for retailers and their customers by being the best provider of spaces and services. Comprising over 20 million sq ft of retail space across multi-lets, superstores, department stores and leisure assets, the retail portfolio is modern, flexible and adaptable to a wide range of formats.
Our Office and Residential portfolio, which accounts for 48% of our portfolio, is focused on London. We have an attractive mix of high quality buildings in well managed environments and a pipeline of development projects which will add significantly to our portfolio. Increasingly, our Offices are in mixed-use environments which include retail and residential elements. Our 7.5 million sq ft of high quality office space includes Regent’s Place and Paddington Central in the West End and Broadgate, the premier City office campus (50% share).
The remaining 2% of our portfolio is at Canada Water where we have a 46 acre redevelopment opportunity in our medium term pipeline.
Our industry-leading sustainability strategy is a powerful tool to deliver lasting value for all our stakeholders. By supporting communities, improving environments and growing economies, we create Places People Prefer and enhance long term returns.
In April 2016 British Land received the 2016 Queen’s Award for Enterprise: Sustainable Development as part of Her Majesty The Queen’s 90th birthday honours. The Award is the UK’s highest accolade for business success and is given to companies which bring major economic, social and environmental benefits through their own business success. It was awarded to British Land for continuous achievement in all these areas over the last five years.
Further details can be found on the British Land website at www.britishland.com.
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Source: British Land