NEW YORK, 2016-Aug-16 — /EPR Retail News/ — Jessica Simpson, in partnership with Sequential Brands Group, Inc. (Nasdaq:SQBG) and footwear partner, Camuto Group, launches a collection of performance footwear as part of her athleisure line, The Warm Up. The introduction of sneakers expands upon the success of active apparel, which launched in December 2015. The footwear line features modern, feminine designs and, in line with the apparel, touts a focus on technical attributes. The offering boasts lightweight, flexible constructions, breathable linings, mesh, custom knits and a sock-like fit designed to move with you to meet the needs of a multi-hyphenate lifestyle.
“I don’t always have time to do a quick change from a workout to playing with my kids to going out to lunch or approval meetings, so being able to create active apparel and sneaker styles that work both at the gym and on the go, fits well for my lifestyle and my collection,” Simpson says. “It’s all about working out and wearing out for women these days; we deserve to feel sporty, stylish and comfortable.”
Simpson, who appears on the cover of the September issue of Women’s Health magazine, fronts a multi-media campaign for the fall 2016 collection, including an exclusive new video.
Exclusive video accompanying this announcement is available at www.jessicasimpson.com
The Warm Up video accompanies a vibrant campaign, both shot by renowned photographer and director, Anthony Mandler in Beverly Hills, California. The imagery juxtaposes Simpson’s iconic brand of carefree styling with the resilient passion she brings to her designs. The campaign video is brought to life with new music and lyrics co-written by Simpson and Grammy nominated singer-songwriter and producer, Linda Perry.
“For the launch of active footwear, we felt it was important to create content that connects to our customer the way they consume media,” said Jameel Spencer, president of the fashion division at Sequential. “Jessica has been at the center of so many incredible campaigns over the years, and as we move the brand forward, we hope to translate that energy into multiple mediums. Fashion, film or music – she brings the same passion, so she felt it was important that she create original music as the soundtrack.”
The Warm Up campaign will launch across multiple digital platforms and outdoor advertising will run in New York and Los Angeles. Campaign footage and additional creative content will be featured on www.jessicasimpson.com.
ABOUT THE JESSICA SIMPSON® COLLECTION
This lifestyle collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon, along with her mother, Tina. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 35 classifications –including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, athletic and leisure, tween footwear, coats, swimwear, legwear and apparel, activewear, maternity apparel, toddler apparel, baby footwear and home. The collection, like jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson® lifestyle collection is currently available in over 3,000 points of distribution globally.
www.jessicasimpson.com / Instagram @JessicaSimpson @JessicaSimpsonStyle
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, lifestyle, and fashion categories, which includes the Jessica Simpson Collection. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: email@example.com.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
For Sequential Brands Group
(212) 518-4771 x108
Jessica Simpson Collection
The Warm Up Peggy Merck
Source: Sequential Brands Group / GlobeNewswire