PARIS, 2016-Sep-01 — /EPR Retail News/ — Kaws, Futura, Os Gemeos, Shepard Fairey, Ryan McGuiness… Every year Hennessy invites guest artists to create a new Hennessy Very Special Limited Edition bottle. In 2016, internationally-renowned tattoo artist Scott Campbell took on the challenge.
Scott Campbell is a tattoo artist whose reputation has grown far beyond his native Louisiana. Recognized the world over for his mastery of tattooing and a unique style inspired by calligraphy, Scott Campbell developed his art in a realm seemingly distant from that of cognac. Yet the meeting between Hennessy and the artist has revealed affinities between the time-honored craftsmanship that informs their respective creative processes.
Invited to Cognac to discover the storied Cognac house and its history and values, Scott Campbell saw firsthand the unique process that goes into making cognac. He realized that there was an essential natural parallel between creating a prestigious cognac and the art of tattooing, namely the emphasis on craftsmanship.
“The fact that all of Hennessy’s barrels are still made by hand is incredible, and really resonates with me. There are flaws in it and there are characteristics that come from the human hand that make it unique and personal. It’s the same thing with tattooing: it’s magic because it can’t be mass-produced, it’s one for one, made by hand, and it has imperfections brought by the human hand that make it more perfect than perfect,” shares the artist, who was also amazed to see that Hennessy has a calligrapher hand label each cognac barrel.
Before creating a tattoo for someone, Scott Campbell always explores who they are and their personal story. “Working with Hennessy, it’s like the oldest person I’ve ever tattooed – it’s 250 years old and I discovered all that history.” Inspired by the audacious drive and spirit of conquest that define the Hennessy, the artist has adorned the bottle of V.S with powerfully symbolic designs, including wings that evoke freedom and three stars, a nod to the very first rating system for cognac, invented by Maurice Hennessy back in 1865. The result is a truly unique bottle that explores the world of the tattoo artist while revealing the personality and deep tradition of Hennessy.
The Hennessy Very Special Edition bottle by Scott Campbell has been sold since July in the United States and will be available worldwide by the end of 2016.
LVMH Moët Hennessy – Louis Vuitton
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