PHOENIX, 2016-Sep-02 — /EPR Retail News/ — The start of football season means the beginning of many occasions for tailgating among football fans. Whether fans are in parking lots across America setting up grills and lawn chairs for some pre-game fun or hosting a festive gathering at their homes, PetSmart’s new Tailgating Collection ensures pets can get in on the game-day fun, right along with their pet parents, with jerseys and other apparel, themed toys and treats like BLUE™ “Stadium Snacks®” Touchdown Treats.
“With the football season underway, we want pet parents everywhere to know we have a full range of game-day pet supplies to bring pets into the fun of tailgating,” said Eran Cohen, chief customer experience officer, PetSmart. “Our collection includes licensed jerseys, hoodies, collars, leashes, toys and treats, as well as our Pet Expressions stencil service*, where dogs can sport a temporary logo of their favorite team and get in the game!”
Tailgating – Pet parents can outfit their pup in their favorite team’s jersey or hoodie, or keep dogs fashionably warm in a cozy knit hat featuring a range of team logos! While pet parents and their friends are grilling up pre-game fare, pets can have next best thing – chew toys that look like the stuff he or she smells from the grill such as steaks, hot dogs and burgers. BLUE™ “Stadium Snacks®” Touchdown Treats are a convenient and tasty portable snack, too.
Game Day Gatherings – To help pets get in the game, PetSmart offers its festive Pet Expressions stenciling service* featuring favorite football team’s logo, colors and numbers. Choose from several designs and colors that are safe, non-toxic and washable**.
Homecoming – Proudly display you and your pets’ love for your alma matter or hometown team with toys! Tug toys that look like a football field, plush logo footballs or the Top Paw® Play Football Rope Dog Toy are perfect for interactive playtime. If homecoming celebrations will take you away from your pup, consider giving him or her a play date at PetSmart Doggie Day Camp or overnight boarding at your local PetSmart PetsHotel®.
Biggest Fan Sweepstakes – PetSmart is looking for the biggest pet fans! Between 9/6 and 9/19, submit a photo of your pet in festive football team apparel or of them showing their team spirit with Pet Expressions. Fans will vote to decide the winner. Visit http://pets.petsmart.com/biggest-fan/ for more details and the Official Rules.
These game day pet products and services are among a wide, comprehensive Tailgating Collection available now at PetSmart and petsmart.com.
*All services are subject to availability.
**Not available in SC, Boulder, CO & select cities in CA. Colors may vary by salon. Available to puppies 12 weeks and older.
About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.
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Contacts:
Golin for PetSmart Inc.
Danielle Bickelmann
dbickelmann@golin.com
469.680.2503
PetSmart Media Line:
623-587-2177
Source: PetSmart Inc.