Barcelona, 2016-Sep-09 — /EPR Retail News/ — Violeta by MANGO is launching a digital project this season that celebrates curvy women, to prove that fashion can be worn by all sizes. The chosen format is a video in which the stars discuss the fashion industry, clichés about curves and the difficulties they experience finding flattering garments that adapt to curvier body shapes.
The four women have plenty of character: the multi-talented actress Rossy de Palma, the muse of the fashion designer Jean Paul Gaultier and film director Pedro Almodóvar; the acclaimed model Alessandra García, the daughter of the Cuban-born actor Andy García; the famous Spanish model Lorena Durán, who has participated in several fashion campaigns; and the TV presenter Tania Llasera. The last of these will also star in a series of videos to be published on mango.com throughout the AW16 season. In the videos she will offer styling tips and advice on how to achieve flattering outfits and combine different garments from the Violeta by MANGO collection.
This diverse selection of ambassadors demonstrates that size, style or age is not a barrier to wearing the latest fashion trends in a sexy and comfortable way. Something all four have in common is that they are women from the world of fashion, art and performance who feel comfortable with themselves and who are convinced that beauty standards need to be based on a positive image of the body.
The campaign video is related to a competition which customers can enter if they cannot find their size in fashion stores, by using the hashtag #WeAreVioleta on Instagram, Facebook or Twitter. Each week, entrants will have the chance to win a total Violeta by MANGO outfit.
Violeta by MANGO offers fashion garments up to UK size 26 and aims to dress women who want to wear the latest fashion and feel attractive and sexy when doing so. The secret to the success of the brand, launched in January 2014, lies in the care taken in the technical pattern cutting for each size and in being able to offer a high quality collection for any moment of the day, with garments designed to be comfortable, feminine and modern. The main markets of the brand are Spain, France and Russia.
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