Boulogne-Billancourt, FRANCE, 2016-Sep-13 — /EPR Retail News/ — Carrefour embarks on a new initiative to support dairy farmers and enters into partnerships with 95 Normandy producers for its first Quality Line fresh full-fat Normandy milk, coinciding with its attendance at the Lessay Agricultural Fair.
A new Carrefour Quality Line
Fresh full-fat milk from cows that are reared in pastures in season and fed without GMOs. This new quality product line is the result of Carrefour working closely with the Saint-Hilaire-de-Briouze dairy in the Orne département (north-western France). The processes used in producing this milk preserve its high quality, guaranteeing consumers an authentic-tasting product.
By entering into this agreement, Carrefour is lending its support to an initiative developed by the Saint-Hilaire-de-Briouze dairy and its producers of PDO Camembert milk, which guarantees an annual milk price and the awarding of a premium of as much as €50/1000 L, depending on the quality and the producer’s best practices. The retailer undertakes to sell more than 1 million L per year. The Carrefour Quality Line milk will go on sale in all of its stores starting in January 2017.
Carrefour Quality Lines: A partnership approach involving 18,000 French producers. This new partnership takes the total number of Carrefour Quality Line products available to our customers up to 94, and this includes 9 sectors and 1695 partner producers in Normandy. The first Carrefour Quality Line – Normandy cattle beef – was created back in 1992 in France’s Manche region.
At the Lessay Agricultural Fair, partners and employees share their expertise; 60 employees are at the Carrefour stand to help organize numerous events and product tastings. It’s an opportunity for members of the general public to talk to the Carrefour people involved in the bakery, butchery and cooked meat counters, and to find out more about the jobs and training programmes that are available with Carrefour.
Around thirty or so producers and SMEs from the region (including representatives from the REO cheese dairy, the “Jambon du Bocage” ham smokers, the Monfruit jam manufacturers and the Sainte-Mère-Église biscuit makers) – all Carrefour partners – will be showcasing their expertise and encouraging visitors to sample their products. Representatives of the Carrefour Quality Line will also be in attendance at the fair, including Normandy cattle beef, the Saint Hilaire de Briouze Dairy, Graindorge and Cultimer, as well as the Reflets de France partners.
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