Canadian ShopperSpective: Kantar Retail launches insights solution to provide perspective into shopper behavior and preferences

Toronto, 2016-Sep-28 — /EPR Retail News/ — Kantar Retail, the global Retail and Shopper Specialists, in partnership with Kantar TNS, has introduced Canadian ShopperSpective, an insights solution created to provide perspective into shopper behavior and preferences in the Canadian retail market.

The platform will enable retailers and suppliers to better navigate a rapidly changing Canadian retail environment that has seen recent dramatic changes ranging from Target’s abrupt closure to the growing role of eCommerce.

Canadian ShopperSpective draws from a survey panel of 6,500 household grocery and consumables shoppers to deliver actionable insights and analysis.

Subscribers to the Canadian ShopperSpective package receive four in-depth reports authored by Kantar Retail subject-matter experts. These are complemented by nine interactive data dashboards that detail how shoppers behave, who they are, and why they prefer one retailer to another. Covering all leading Canadian grocery and consumables retailers, along with more than 30 category groups, this product provides a comprehensive view of the retail and shopper landscape.

Examples of the type of insights Canadian ShopperSpective can provide include:

  • Dollarama asserts competitive reach in grocery. 57% of No Frills shoppers also shop at Dollarama for groceries and consumables, making this dollar chain the discounter’s top cross-shopped competitor. Given Dollarama’s efforts to improve store productivity, add national brands, and expand to higher price points, it will go after (even) bigger baskets and more routine trips. As a result, No Frills will increasingly need to articulate its center-store price points and pack sizes versus this unconventional rival.
  • Walmart.ca is poised to grab more consumables. Over the past three months, 31% of Walmart.ca consumables shoppers visited the website at least weekly, reinforcing the extent to which the website is part of many visitors’ routines. This connection is also translating to a shift in shopping preference for certain departments. For instance, 13% of all past three-month Walmart.ca consumables shoppers already buy more nonfood household products through the website than anywhere else.
  • Save-On-Foods’ main appeal is not actually shelf price. In fact, its top performance area is convenient aisle navigation followed by its loyalty rewards, in-and-out trip convenience, private label food and beverage, and in-stocks. When proposing shopper programs, suppliers have a particular opportunity to emphasize the value of saving time through quick-trip solutions.

With the Canadian ShopperSpective dashboard tool, data can be customized to meet the needs of retailers and suppliers, whether they are targeting what drives shoppers to shop at a certain store or determining the behavior of a specific demographic. Additionally, the platform uses current and historical data to analyze shopper behavior over time while providing access to industry-leading perspectives.

For more information and to request a demonstration, visit http://bit.ly/2bYpJ5Y.

Notes to editors:

About Kantar Retail
We are the Retail and Shopper Specialists. We are a leading retail and shopper insight, consulting and analytics and technology business and part of Kantar, the data investment management division of WPP. We work with leading brand manufacturers and retailers to help them sell more effectively and profitably. At Kantar Retail, we track and forecast over 1,200 retailers globally and have purchase data on over 200 million shoppers. Among our market- leading reports are the annual PoweRanking® survey and the Digital Power Study. Kantar Retail works with over 400 clients and has 26 offices in 15 markets around the globe.

For further information, please visit www.kantarretail.com or find us on Twitter and LinkedIn.

Contact for Kantar Retail media queries in the U.S. and Canada:

Bill Daddi
Daddi Brand Communications
Office: +1 (646) 370 1341
Email: Bill@DaddiBrand.com

Contact for Kantar Retail media queries in Europe:

Victoria Bradshaw
Global Communications Manager
Office: +44 (0) 1372 825 391
Email: victoria.bradshaw@kantarretail.com

Source: Kantar Retail