Paris, 2016-Oct-03 — /EPR Retail News/ — The City store on Avenue de Malakoff (Paris, 16th arrondissement) reopened its doors on 31 August. This urban, friendly store, firmly rooted in its local environment, has been entirely redesigned, offering consumers practical and digital services.
A new updated and welcoming visual identity
The store’s facade is completely transparent, with large windows and very airy spaces, delivering a brighter, pleasanter shopping experience for customers. It features distinctly modern and urban loft-style décor and original new signage which is on-trend and designed to be conversational in tone: “…Great to see you again” is the welcome message, and “…See you tomorrow” bids customers farewell. With its new LED lighting and designer light fittings, City Paris Malakoff illustrates Carrefour’s desire to make its convenience stores spaces for living at the heart of their host towns and cities…
Innovative and digital services to make local residents’ lives easier
City Paris Malakoff offers customers a range of new services: all types of postal services except banking (sending and collecting parcels, purchasing stamps, posting registered letters), payment systems designed to reduce time spent at the checkout, with friendly checkout desks oriented towards the customer and a cash management system which delivers change automatically. Finally, the store features small, specially designed trolleys, making it easier for customers to shop.
The store has also been redesigned to serve as a meeting and discussion place to help local residents come together in a communal bar area, a space where patrons can come and have lunch on the premises (microwaves, etc.), chat and even exchange things like books, thanks to a shared library. Local residents can also sign up to the social network, Mon P’ti Voisinage, which makes a number of interactive services available.
In addition, the store offers several digital services, as part of Carrefour’s multichannel strategy; a partnership with start-up company Quatre épingles offers customers a range of concierge services including dry cleaning, alterations and shoe repairs. Through the Grandsvinsprivés.com website, customers have access to a selection of quality wines as well as advice, and can order online and pick up in store using the Click & Collect service.
A range of everyday products with an urban focus
At the time of its reopening, City Paris Malakoff stocked nearly 6,800 listed products, offering everyday items, including a wide selection of snack products and an extensive range of breads and pastries. The store also features some original new areas such as a convivialité section where customers can find all of the ingredients they need to make successful cocktails at home and associated recipe ideas, a display unit dedicated to pre-chopped fruit and vegetables, an orange juicing machine and a rotisserie area. A wine cellar features exclusive products, chilled storage for all bottles of rosé, white wine and champagne, and organic wines.
There is also a focus on organic products and dietary products with a fully renovated department offering a huge selection of Carrefour BIO and major national brand products. A wide range of Reflets de France locally produced products is also available from a dedicated display unit and throughout the store.
CITY PARIS MALAKOFF STORE: KEY INFO
Address: 142 avenue de Malakoff, 75016 PARIS
Area: 412 m²
Hours: 7 am to 11 pm, Monday to Saturday; open from 8.30 am on Sundays
Services: postal services, communal bar area, concierge services, click & collect (wine)
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