- A.S. Watson Group’s (ASW) philanthropy programme Project LOL recognised by the PR industry in Hong Kong
HONG KONG, 2016-Oct-04 — /EPR Retail News/ — A.S. Watson Group’s (ASW) philanthropy programme Project LOL has been recognized in an important occasion of the PR industry in Hong Kong. Organised by the Marketing Magazine, the PR Awards 2016 showcased the best practices and appraised the professional standards of public relations. ASW’s innovative usage of technology and quality community programmes stood out from over 300 entries, which are considered the best of the best in the PR and Marketing industry.
In celebration of the Group’s 175th anniversary, Project LOL has spread happiness and support to the community, which claimed the title of Best PR Campaign – Corporate Social Responsibility (Silver).
On the other hand, the digital initiative created to support Project LOL called “WeSmile” has won the Best Use of Digital (Silver). General public in Hong Kong can upload their happy selfies which will be rated by face-recognition artificial intelligence, encouraging Hong Kong people to live a happy life, and “WeSmile” has exceeded the 1 million smile index milestone in just 3 months.
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Source: A.S. Watson Group