NEW YORK, 2016-Oct-04 — /EPR Retail News/ — For the past decade, Redwood City-based Balsam Hill has been spreading Christmas cheer to families around the world with its highly-realistic artificial Christmas trees and holiday décor. To celebrate its 10th anniversary, Balsam Hill is partnering with Macy’s (NYSE:M) to debut “Deck The Halls,” a wondrous float bringing the magic of Christmas to life in the 90th Anniversary Macy’s Thanksgiving Day Parade®. For more than 3.5 million spectators and more than 50 million viewers nationwide, the Macy’s Parade signifies the beginning of the holiday season and Balsam Hill is pleased to be part of such a long-standing tradition. As part of the 10-year celebration, Balsam Hill is giving away a trip for four to New York City to attend the Parade and witness the float make its debut.
“Since our inception, it was our intention to be a long-standing holiday tradition that families around the world welcome into their home. After a decade, we can now realize that dream and join the float family of one of our world’s most beloved holiday traditions that millions welcome into their home, as they tune in to watch the Macy’s Thanksgiving DayParade,” said Thomas Harman, CEO of Balsam Brands.
“What people are going to see coming down the parade route on Thanksgiving is an exceptional float. It is perfect for the Macy’s Thanksgiving Day Parade,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. She added, “Balsam Hill, to me, is about family celebration – and this is a family celebration … Balsam Hill tells that story.”
Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls” will embody all that is Christmas – from toys and decorated trees to entertainment and joy. Modeled after the traditional wooden pyramid, each of the three levels are hand-carved and hand-painted by the Macy’s Parade Studio to encapsulate different aspects of the holiday season enjoyed around the world. “Knowing who Balsam Hill was, for us, we immediately zeroed in on authenticity. We wanted things to have that kind of detail and overall beauty,” said John Piper, vice president of Macy’s Parade Studio. He added, “This one was just a real work of joy and love for us.”
At the base of the float, multiple Balsam Hill trees will be adorned with stunning decorations in different styles to showcase a host of family traditions. Whimsical, larger-than-life ornaments, toys and a snowman help capture the magic and joy of Christmas. The centerpiece of the float is a stunning carousel that will spin as it is ridden by children dressed in snowy winter wonderland-inspired costumes. To complete the scene, a special performer will delight audiences as the float makes its way down the Parade route and into millions of homes this Thanksgiving. To enter to win a trip to New York City to attend the 90th Anniversary Macy’s Thanksgiving Day Parade, and for rules and regulations, please visit BalsamHill.com.
The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit http://www.macys.com/parade or call the Parade hotline at (212) 494-4495.
About Balsam Hill:
Founded ten years ago in Redwood City, Calif., Balsam Hill is committed to creating the best Christmas trees on the market. Founder Thomas Harman was inspired to start Balsam Hill by a family member who was allergic to live trees but wanted to create a festive atmosphere in his home during the holidays. When Thomas’ search for a lifelike artificial Christmas tree came up empty-handed, our mission was born to develop the most realistic and luxurious artificial trees. To accomplish this mission, our designers carefully craft trees to mimic nature using site visits and cuttings from live trees as a guide. Balsam Hill holds several patented and trademarked technology that brings the holidays to life including ultra-realistic True Needle™ branches, unique Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™ technology. For more information visit the company’s website at http://www.balsamhill.com/.
Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com
Christine Olver
646-429-5713
christine.olver@macys.com
Balsam Hill
Jennifer Faulkner
415-420-1001
media@balsamhill.com
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- Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®
Source: Macy’s