Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-04 — /EPR Retail News/ — For the past decade, Redwood City-based Balsam Hill has been spreading Christmas cheer to families around the world with its highly-realistic artificial Christmas trees and holiday décor. To celebrate its 10th anniversary, Balsam Hill is partnering with Macy’s (NYSE:M) to debut “Deck The Halls,” a wondrous float bringing the magic of Christmas to life in the 90th Anniversary Macy’s Thanksgiving Day Parade®. For more than 3.5 million spectators and more than 50 million viewers nationwide, the Macy’s Parade signifies the beginning of the holiday season and Balsam Hill is pleased to be part of such a long-standing tradition. As part of the 10-year celebration, Balsam Hill is giving away a trip for four to New York City to attend the Parade and witness the float make its debut.

“Since our inception, it was our intention to be a long-standing holiday tradition that families around the world welcome into their home. After a decade, we can now realize that dream and join the float family of one of our world’s most beloved holiday traditions that millions welcome into their home, as they tune in to watch the Macy’s Thanksgiving DayParade,” said Thomas Harman, CEO of Balsam Brands.

“What people are going to see coming down the parade route on Thanksgiving is an exceptional float. It is perfect for the Macy’s Thanksgiving Day Parade,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. She added, “Balsam Hill, to me, is about family celebration – and this is a family celebration … Balsam Hill tells that story.”

Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls” will embody all that is Christmas – from toys and decorated trees to entertainment and joy. Modeled after the traditional wooden pyramid, each of the three levels are hand-carved and hand-painted by the Macy’s Parade Studio to encapsulate different aspects of the holiday season enjoyed around the world. “Knowing who Balsam Hill was, for us, we immediately zeroed in on authenticity. We wanted things to have that kind of detail and overall beauty,” said John Piper, vice president of Macy’s Parade Studio. He added, “This one was just a real work of joy and love for us.”

At the base of the float, multiple Balsam Hill trees will be adorned with stunning decorations in different styles to showcase a host of family traditions. Whimsical, larger-than-life ornaments, toys and a snowman help capture the magic and joy of Christmas. The centerpiece of the float is a stunning carousel that will spin as it is ridden by children dressed in snowy winter wonderland-inspired costumes. To complete the scene, a special performer will delight audiences as the float makes its way down the Parade route and into millions of homes this Thanksgiving. To enter to win a trip to New York City to attend the 90th Anniversary Macy’s Thanksgiving Day Parade, and for rules and regulations, please visit BalsamHill.com.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit http://www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Balsam Hill:

Founded ten years ago in Redwood City, Calif., Balsam Hill is committed to creating the best Christmas trees on the market. Founder Thomas Harman was inspired to start Balsam Hill by a family member who was allergic to live trees but wanted to create a festive atmosphere in his home during the holidays. When Thomas’ search for a lifelike artificial Christmas tree came up empty-handed, our mission was born to develop the most realistic and luxurious artificial trees. To accomplish this mission, our designers carefully craft trees to mimic nature using site visits and cuttings from live trees as a guide. Balsam Hill holds several patented and trademarked technology that brings the holidays to life including ultra-realistic True Needle™ branches, unique Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™ technology. For more information visit the company’s website at http://www.balsamhill.com/.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Christine Olver
646-429-5713
christine.olver@macys.com

Balsam Hill
Jennifer Faulkner
415-420-1001
media@balsamhill.com

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Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®
Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

 

Source: Macy’s

Artificial Christmas Trees In Good Housekeeping and Home Journal Magazines For 2009

Claiming the number one spot in the Artificial Christmas trees industry is nothing new for Balsam Hill®, but its notoriety seems to be spreading far and wide. Artificial Christmas trees made by the company have been featured on numerous TV shows and in prominent magazines. Magazines geared toward women and households are known for featuring seasonal and holiday related stories and themes.Along those lines “Good Housekeeping” magazine did a sort of rating on several Artificial Christmas trees. The short article discussed the advantages of the newer versions of these trees, such as the fact that some look real, and they come pre-lit, and easy to assemble as well as disassemble and store. In the ‘test’ performed by the magazine’s team, the 7.5 ft. Balsam Hill® Fir was the team’s favorite. The sited that because of the true green color and the natural fall of the branches, the tree looked real. Other positives mentioned included the fact that there is an electrical connection for tree toppers, a foot pedal on-off switch for the lights, and two zip up bags for easy storage. “Ladies’ Home Journal” featured the Artificial Christmas Trees Rogue River Spruce. It was decorated with red, green, gold, pine cones, and a strand of popcorn, an All-American Classic. When the Artificial Christmas trees white denali was featured in the “Home Journal” the words dazzling and striking were used to describe the white beauty.

Balsam Hill® offers three signature collections of Artificial Christmas trees: Aspen Christmas, Vermont, and the Napa Christmas collection. In addition, the company offers the Classics collection, which is the largest and is full of Christmas favorites. Within each of these collections are various styles of Artificial Christmas trees.

The driving force behind the innovations and progression of Balsam Hill® is its mission, which essentially is to create luxurious Artificial Christmas trees.

and Christmas wreaths that are realistic and convenient to use and store. Balsam Hill® both respectfully and humbly takes pride in its beautiful creations. And when major magazines and TV shows feature their items it only serves to motivate their efforts to create better products in the future. The Artificial Christmas trees Rogue River Spruce and others will always be well-loved classics and Balsam Hill® will always insure the products are high quality.

Via EPR Network
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Artificial Christmas Trees Decorating Tips By Diane Sawyer on Good Morning America

Balsam Hill® has been the leader in the Artificial Christmas trees industry for years. The company’s wide variety of trees offers opportunities to meet virtually any taste. Balsam Hill® has various categories of trees, with each in numerous sizes. Additionally, the company offers its White Denali, which provides new decorating potentials. Balsam Hill® Artificial Christmas trees were featured on Good Morning America and received raving reviews. From the more traditional look of Artificial Christmas trees to monochrome look, or the use of a select color or two in the Artificial Christmas Trees Decorations, Balsam Hill® has a tree that is perfect for that particular decorating design.

Balsam Hill® is decades ahead of other manufacturers of Artificial Christmas trees. This company has gone to great efforts to insure that its products are of high quality and that they will meet the customers’ expectations. The mission of Balsam Hill® is proudly displayed on the company website, in part, it reads: “ Balsam Hill’s mission is to create the most realistic Artificial Christmas trees, Christmas wreaths and Christmas garlands ever produced.”

Artificial Christmas trees by Balsam Hill® are based on natural evergreen species, which provides a stunning and authentic lifelike texture, profile, and coloring. Additionally, the foliage of the evergreens is created via True Needle™ technology, which is an innovative process that allows natural colorization of the needles.

Artificial Christmas Trees Multi Lights are also available. The company offers pre-strung lights in clear, multicolored, and color plus clear, which allows the user to choose between clear or multicolored lights with the touch of a remote. All of the products created by Balsam Hill® are done so with the ideas of convenience and quality.

The Artificial Christmas trees are designed with hinged branches that sit atop a lightweight, stand. To make setup, take down, and storage easy, the stand is collapsible. The Instant Evergreen Trees are designed to be super easy to assemble. In essence the assembly is simply pulling up the tree and the set up takes five minutes or less.

Balsam Hill® is even progressive when it comes to Artificial Christmas Trees Decorations. The company offers over 20 different styles of pre-lit Artificial Christmas trees, pre-lit Christmas wreaths, and pre-lit Christmas garlands, making it possible to satisfy virtually any holiday style or theme. The company also offers exquisite Artificial Christmas Trees Decorations, ornaments and skirts to adorn the trees, which makes shopping easy and convenient.

Balsam Hill® has established a reputation built on quality and integrity. This company is known as the leader in the industry of Artificial Christmas trees. The standards set by Balsam Hill® are high, but it is the mission determined by the company that is its driving force. In accordance with that mission the company works continuously to produce realistic Artificial Christmas trees and high quality Artificial Christmas Trees Ornaments, all of which are convenient to use and store.

 

Artificial Christmas Trees Light Up The Ellen DeGeneres Show With A Denali White Christmas

Balsam Hill® Artificial Christmas trees has set a new standard of quality for the Artificial Christmas Tree industry. From the complete realism of the Vermont White Spruce Tree to the striking Artificial Christmas Trees White Denali, Balsam Hill® has overwhelmed its customers with quality and options. Ellen DeGeneres’ delight was evident on an episode that featured Artificial Christmas trees by the company. As she enjoyed the splendor of the trees, her enthusiasm and passion for beautiful touches of holiday magic was apparent. The Balsam Hill® Artificial Christmas Trees Decorations adorned the studio stage in such a way that it was transformed into a magical winter wonderland of Christmas that anyone would appreciate.

California, November, 2009 – Balsam Hill® Artificial Christmas trees are the number one trees when it comes to realism and beauty. The company has established a mission that guides them in working toward the goal of creating Artificial Christmas trees that are realistic and luxurious, while also being convenient and beautiful. The company has set new standards in all areas with each of its categories of trees. The Vermont White Spruce Tree, California Baby Redwood™, and Colorado Mountain Spruce trees are known for their realistic qualities and the Artificial Christmas Trees White Denali has been described by the “Home Journal” as ‘striking’. Even Ellen DeGeneres seemed to be taken aback as she looked intently at the adornments on her stage.

In recent years there has been a move toward using Artificial Christmas trees. This has resulted in a booming new business of opportunities for many, which means many companies are being put up overnight and producing less than quality products. But the cream always rises to the top, and that has been the case with Balsam Hill®. This company’s technology is at least two steps ahead of the others, which is why there is such a difference in the trees made by Balsam Hill® and Artificial Christmas trees made by other companies.

As the “Home Journal” describes Balsam Hill’s® Artificial Christmas Trees White Denali as being striking, the article goes on to suggest that one simply decorates it with blue paper starbursts and blue and silver ball ornaments. While this may not be the true traditional type of decorating theme that one is used to, the luxury of having the white tree foundation of Balsam Hill’s® Artificial Christmas Trees White Denali to work with opens new opportunities for creativity. Because the tree is white, using simple color schemes usually works; the white foundation provides opportunities to try things that may not work so well on a green tree.

Until this ‘white’ Christmas tree was created by Balsam Hill®, it was not possible to find well-made, first quality, white Artificial Christmas trees. Therefore, anyone with a sense of creativity but with a preference for quality was left without a real solution. Balsam Hill® has provided that solution and at the same time, made it more difficult for other companies to compete with them.

Balsam Hill® also offers high-end Artificial Christmas Trees Decorations that add a stunning final touch to the perfect tree. The company provides ornaments that are unique and quite different from the typical ones seen in department stores. It seems that they have gone out of their way to find and offer the ideal Artificial Christmas Trees Decorations in order to make their trees look even better.