Arteixo, Spain, 2016-Oct-06 — /EPR Retail News/ — Inditex is launching its e-commerce platform in Turkey today, Wednesday, 5 October, with the inauguration of its online Zara store, accessible at www.zara.com/tr and from the chain’s app (configured for IOS and Android). The rest of the Inditex Group’s retail concepts with stores in Turkey (Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home), will also roll out their online stores in Turkey from 13 October.
Today’s launch marks a fresh milestone in the steady expansion of the integrated offline-online store model across the universe of markets in which the Group does business. Each chain offers the full range of articles on sale in their physical stores online, and at the same prices.
Thanks to the integrated offline-online store model, customers can choose between picking up their orders at the store of their choice and at-home delivery. Similarly, when changing or returning purchased items, shoppers have the choice of online management and returns at their most convenient store.
The online stores operated by Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home have been designed to make an user friendly shopping experience. The websites are configured to enable purchasing from any mobile device, using any browser and by means of any of the chain’s respective apps (in turn available in both IOS and Android versions).
Shoppers using the Group’s online stores in Turkey can also call customer service toll-free or write to a dedicated e-mail address for help with any order-related queries or incidents. Customers can similarly communicate with the chains via their respective social network profiles.
Inditex in Turkey
Inditex’s presence in Turkey dates back to 1998 when it opened its first Zara store in Ankara, at an emblematic site in the Kizilay neighbourhood within the Çankaya shopping district.
Today the Group is present in the Turkish market with seven chains (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home) and 189 stores nationwide, in cities such as Istanbul, Ankara, Izmir and Antalya.
Zara Home was the chain selected by the Inditex Group to spearhead its online platform in 2007. In September 2010, Zara began to sell online in Spain and several European markets. Gradually, the Group has brought the rest of its chains online and added new countries to the platform’s reach.
So far in 2016, Inditex has introduced its e-commerce platform into several new markets, including Bulgaria, Croatia, Slovakia, Slovenia, Estonia, Finland, Hungary, Latvia, Lithuania, Malta and the Czech Republic. With this début in Turkey, the brand’s online presence will reach 41 markets
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