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Rakuten announces the launch of beauty-subscription service, RAXY

Tokyo, 2016-Oct-10 — /EPR Retail News/ — Rakuten, Inc. today (October 5, 2016) announced the launch of RAXY, a beauty-subscription service. RAXY will start accepting registration for the service from today.

Registered users will receive a box of assorted cosmetics and beauty products, carefully selected by beauty experts based on the season and the latest trends for 1,980 yen a month at the maximum*1, or for 1,780 yen a month at the minimum*1 for a 12-month plan. Through partnerships with a wide range of brands*2, including SK-II and REVLON, RAXY users can enjoy a 3 to 7-item set (out of which 2 to 5 items are commercial products)*3 of cosmetics, hair care products, make-up accessories, and beauty supplements every month.

On the RAXY website (, users can also enjoy a variety of content each month, including articles and videos by popular makeup artists, beauty experts and YouTubers introducing products, why they chose them and how to use them, in addition to seasonal and trend-related content based on the theme for the month. The RAXY official social media channels will also be regularly updated with a variety of informative content related to the service.

Users can choose from four plans: a one-month plan for 1,980 yen a month, a three-month plan for 1,880 yen a month, a six-month plan for 1,830 yen a month, and a 12-month plan for 1,780 yen a month*1,4. In addition to receiving Rakuten Super Points upon subscribing, users can also receive additional points (3 times the points for the three-month plan, 6 times the points for the six-month plan, and 12 times the points for the 12-month plan) when making a purchase of their favorite beauty products on Rakuten Ichiba*5.

To commemorate the launch of RAXY, the first 100 customers who subscribe to the three-month, six-month, or 12-month plan will receive a special limited edition original cosmetics pouch from the official SK-II store on Rakuten Ichiba. Also, all customers who subscribe to the 12-month plan during the subscription period will receive a special product selected by RAXY, such as a three-piece Kumano-fude Tauhaus Royal makeup brush set with flip case (present may differ depending on the period).

Rakuten started the RAXY to allow users to enjoy discovering and experiencing new products by offering a subscription service. Rakuten plans to expand the service and launch promotions so that users can enjoy discovering a variety of beauty products.

*1 Consumption tax and delivery included; includes delivery to remote islands.
*2 Partner brands differ each month.
*3 Includes 1-2 sample products
*4 Each plan has a set period for cancellation. The subscription will be automatically renewed unless cancellation is made. Users will be notified of the cancellation period at their registered e-mail address.
*5 Additional points are earned if the applicable products are purchased via the specified URL during the certain period (from the month when the box with the applicable product is delivered until the end of the following month).

Outline of RAXY Beauty Subscription Service
Name: RAXY
Start date: Reservations begin on Wednesday, October 5, 2016
First products will arrive around Friday, November 25, 2016
Prices: One-month plan, ¥1,980 yen/month; Three month plan, ¥1,880/month; Six-month plan, ¥1,830/month, 12-month plan, ¥1,780/month.
*Includes consumption tax and delivery (including to remote islands)
*A full single payment of total price of the plan will be charged when subscribing.
Products: The contents of each month’s box will be published on the website on the 25th of the month. Experts use and carefully select everything from discount “Petit Price products” to luxury products. Boxes contain three to seven items made up of commercial products (2-5 items) and samples (1-2 items).
Delivery: Subscriptions made between the first and last day of the month will be delivered the following month. Products are delivered around the 25th of each month.
*Reservations for the initial (November) box can be made between October 5th and October 31st.
*The delivery date of products is approximate and may vary.
Other: When purchasing your favorite products with RAXY on Rakuten Ichiba, the Rakuten Super Point multiplier increases based on the subscription plan.
Three-month plan: 3 times the points
Six-month plan: 6 times the points
12-month plan: 12 times the points
*Some products are not subject to the special point multiplier.

Source: Rakuten, Inc.

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