- BRAZIL: Carrefour re-opens six hypermarkets as part of its New Generation concept
Brazil, 2016-Oct-12 — /EPR Retail News/ — This Thursday (6th October), Carrefour is re-opening six hypermarkets as part of its New Generation concept, in the cities of São Paulo (SP), Ribeirão Preto (SP), Piracicaba (SP), Taubaté (SP), Uberlândia (MG) and Belford Roxo (RJ). The New Generation concept is an innovative approach to architecture, carried out all across its network and based on qualitative research on the behaviour and preferences of Brazilian consumers.
Carrefour continues to roll-out new generation concept started in 2015 and now has 62 stores in the concept “New generation”
The main change is to the Fresh Produce area – consisting of the meat, fish, bakery, fruit & vegetable, cheese and deli sections – which now offers customers a panoramic vista of the products on sale, with specialist staff in each section. In these sections, customers can choose from a wide selection of meat, fish, fruit, vegetables, cheese and deli products, as well as freshly baked bread at all times. At the meat counter, it is also possible to choose from a variety of special cuts. To ensure maximum comfort and practicality, there is also a café serving drinks and a variety of sweet and savoury snacks.
Finally the offer is enriched with 4000 new products.
Staff training is also planned, in order to ensure more personalized and informed levels of service.
For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:
. By phone:
Switchboard: +33 (0)1 41 04 26 00
For journalists: +33 (0)1 41 04 26 17
. By e-mail: presse_groupe@
Source: Carrefour Group
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