London, 2016-Oct-15 — /EPR Retail News/ — Costa Coffee, the nation’s favourite coffee shop, announces the launch of a first-of-its-kind trial store. Promising to deliver new coffee experiences in a stylish environment, Costa is ramping up its efforts to share its perpetual passion for coffee with customers. In a first for its UK high street stores, the new Costa will offer a selection of alcoholic drinks to complement its food and drink range in the evenings.
As the nation’s love affair with coffee continues to flourish, the concept store responds to the evolving appetite for fresh ways to enjoy coffee. A flavourful new range on offer in store includes three slow drip, single origin blends from Sumatra, Kenya and Columbia, all 100% Arabica beans. The Sumatran single origin is also available as a refreshing cold brew coffee, steeped for 20 hours and served over ice.
An enhanced food menu will be available throughout the day, featuring delicious additions such as avocado on toast, macarons and antipasti sharing plates. In response to customer demand, later opening hours will be trialed, extending the Costa coffee shop experience into the evening. During these later opening hours (from 4pm until 9pm Monday-Saturday and 7pm on Sundays), a range of alcoholic drinks will be offered.
The store boasts an evolved interior design, building on Costa’s colourful heritage and offering customers a warm, welcoming and relaxed coffee shop setting.
Jason Cotta, Managing Director of Costa Coffee UK & Ireland commented: “This is an exciting time for Costa Coffee. Since Costa was founded in 1971, it has been at the forefront of Britain’s growing love of great coffee.
“As core coffee options become well established favourites, we believe coffee lovers are ready for the next generation of beverages. Alongside our Mocha Italia espresso-based drinks, we are proud to launch new beans, brews and coffee experiences to our customers. The trial of the new store in Wandsworth affirms our commitment to making coffee interesting, exciting and accessible to all.”
Deb Caldow, Head of Proposition Development at Costa Coffee added: “We’re thrilled to announce the launch of our new trial store and exclusive range of coffees. As the UK’s favourite coffee shop, we want to inspire the nation to try something different and hope the new range will encourage them to do so. Our Wandsworth store will serve high-quality coffee, handcrafted with care and passion by our baristas, in a stylish new environment.”
The trial store is located at 328-334, Old York Rd, Wandsworth, SW18 1SS.
Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for six years running (2010, 2011, 2012, 2013, 2014 & December 2015).
With 2,000 coffee shops in the UK and more than 1,180 in 30 overseas markets, Costa is the fastest growing coffee shop business in the UK. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and diversified into both the at-home and gourmet self-serve markets.
Costa is committed to looking after coffee-growers. That’s why we’ve established The Costa Foundation, a registered charity. The Costa Foundation’s aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 53 schools and improved the social and economic welfare of coffee-growing communities.
Costa is also committed to tackling the UK’s literacy challenge and is proud to have signed the Vision for Literacy Business Pledge 2016. In continuation of this commitment, and inspired by the Costa Book Awards and the ongoing work of the Costa Foundation, Costa launched its inaugural Reading Week in September 2016 in conjunction with over 500 schools across the UK.
If you’d like further information on partnership opportunities with the Costa Express brand please contact the sales team on 0845 450 5757 or visit costaexpressbusiness.co.uk.
Source: Costa