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Metro launches online grocery shopping with guaranteed freshness promise

Montréal, 2016-Oct-26 — /EPR Retail News/ — Metro now offers consumers the opportunity to do their grocery shopping online with a guaranteed freshness promise. Implementation begins today in two Metro Plus stores in Montreal and one in Laval, reaching consumers in the greater Montreal area.

To guarantee freshness, employees dedicated to online grocery shopping were trained to select the freshest in-store products, like customers would choose themselves. The products selected are then kept in-store in a dedicated Tri-Zones® area: temperate, refrigerated and frozen zones. The freshness of the products is thus preserved and guaranteed, from shelf until they are collected at the store or delivered to home, delivery trucks being equipped with the same process.

“We have made every effort to ensure that customers make no compromise with respect to the freshness of the products selected, that they find all the products they are looking for online as they would in-store and that they receive their order at the most convenient moment for them” said Marc Giroux, Senior Vice President, Metro.

“Metro has developed a simple and personalized digital platform. In addition, the members of the metro&moi loyalty program will save even more time because they will be able to add the products they buy frequently to their cart. They will also be able to use their personalized coupons as well as their rewards”, pointed out Gino Plevano, Vice President, Digital Strategy and Loyalty, Metro.

Consumers who do their grocery shopping online can pick up their purchases in two Montreal stores and one Laval store or have their groceries delivered. In Phase I, delivery will be available on the Island of Montreal in a selected area located East of Highway 15/Décarie. Based on the results of Phase I, Metro will decide on the best way to deploy this initiative elsewhere in Quebec and in Ontario.

Online grocery shopping is part of the company’s overall digital strategy which is designed to position Metro as the retailer offering the food experience best suited to consumers’ needs for years to come. The metro&moi loyalty program and all of its features are built into the online offerings. For more information, visit

Metro Inc.

With annual sales of over $12 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to exceed their customers’ expectations every day to earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, Metro Pharmacy and Drug Basics banners.

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Metro Inc.
Geneviève Grégoire
Communication Advisor
514 643-1000 ext. 2055

Phase I stores:

Metro Plus Kirkland
3801 St-Charles Blvd.
Kirkland, Québec

Metro Plus Ste-Rose
1207Curé-Labelle Blvd.
Laval, Québec

Metro Plus Pie IX
4290 Jean-Talon Street East
Montréal, Québec

Source: Metro Inc.

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