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Sears announces return of its Heroes at Home program in support of veterans and military families

HOFFMAN ESTATES, Ill., 2016-Oct-30 — /EPR Retail News/ — As part of its long-standing commitment to supporting veterans and military families, Sears is bringing back its Heroes at Home program for the holiday season to immediately assist low-income veterans who are in urgent need of wheelchair accessibility ramps at their homes. Starting Oct. 30 through Nov. 19, members can donate to Rebuilding Together, a leading national nonprofit in safe and healthy housing, when they check out at any Sears store or via a link at

“Our goal is to fund and build as many ramps as possible for veterans in select cities across the country before Christmas,” said Joelle Maher president and chief member officer for Sears. “We’re thankful for the incredible generosity of our members and associates, who have helped us raise nearly $40 million over the past nine years and impact so many military families. It’s a cause that truly unites us, and an opportunity to give back this holiday to those who served.”Sears also introduced limited-edition products for the holiday season that give back to Heroes at Home with every purchase, including:

  • Kenmore Patriotic Pair– A Kenmore 4.3 cu. ft. top load washer and Kenmore 7.0 cu. ft. white dryer w/ Smart Dry Plus are designed, engineered and assembled in the U.S.A. Both feature a unique American flag design embedded in the console. Sears is donating $20 from the in­-store or online purchase of each qualifying washer or dryer, up to $200,000.
  • Heroes at Home Ornament– These collectible moose and bear Christmas ornaments are the perfect addition to any holiday décor. With every qualifying in-store or online purchase, Sears will donate $1 with a minimum donation of $20,000.
  • Craftsman Hat– Show love for the Craftsman brand and support veterans with this limited-edition Craftsman Heroes at Home beanie. Sears will donate $1 from the in-­store or online purchase of each qualifying hat with a minimum donation of $4,000.

“Taking care of our veterans is paramount, especially their safety, health and mobility,” said Caroline Blakely, President and CEO of Rebuilding Together. “Teaming with Sears, we are investing in a long-lasting impact to ensure that our injured veterans will get the critical home and accessibility upgrades they need this holiday season.”

Year-round, Sears offers active, reserve or retired military personnel or military spouses 20 percent off regular-priced (five percent off sale-priced) tools and lawn and garden products, with a valid military ID or military spouse ID.

More News for Holiday Shoppers
Sears also announced a bonus for shoppers planning ahead for Thanksgiving and Black Friday:
For the first time, Sears will release its highly anticipated Black Friday ad first to Shop Your Way members via the Sears mobile app. For the sneak peek at the ad, which will be released in early November, members can download the Sears app at

Join the conversation @Sears on Twitter and Facebook.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Rebuilding Together
Rebuilding Together is a leading national nonprofit in safe and healthy housing with more than 40 years of experience. Together, with our corporate and community partners, we transform the lives of low-income homeowners by improving the safety and health of their homes and revitalizing our communities. Rebuilding Together’s local affiliates and nearly 100,000 volunteers complete about 10,000 rebuild projects nationwide each year. Learn more and get involved at


Brian Hanover
Sears PR

Kamal Bosamia
Zeno Group for Sears
312-527-2SHC (2742)


Sears announces return of its Heroes at Home program in support of veterans and military families
Sears announces return of its Heroes at Home program in support of veterans and military families


SOURCE: Sears, Roebuck and Co.

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