Grow kits in recycled tea bags made Oprah’s ‘2016 Favorite Things’ List

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Grow kits in recycled tea bags equip city-dwellers with tools to make their home a garden – starting with only a window ledge

Los Angeles, CA, 2016-Nov-15 — /EPR Retail News/ — The approach of Black Friday means it’s time for another tradition launching the holiday shopping season – one that is key to the success of a unique group of retail businesses each year. The most watched, and now read, feature from Oprah Winfrey since the early 1990’s, “Oprah’s Favorite Things,” aka “The O-List,” is notable this year for its inclusion of a 10-month old start-up, Urban Agriculture, amongst curated gift suggestions to be included with discounts for the December issue of “O, The Oprah Magazine.”

The Urban Agriculture Company designs grow kits that simplify the process of city gardening by providing users with everything needed for a fun and easy growing experience. What has become known as “The Oprah Effect” refers to financial impact of consumers who covet the things Oprah loves, and Urban Agriculture’s grow kits are so revered by Winfrey and her editors that they are listed in the top ten of this year’s “O-List.”

Founder and CEO Chad Corzine is still in his twenties, living in Los Angeles. This time last year, The Urban Agriculture Company was only a seed of an idea. Corzine was working in organic product development and became frustrated how green spaces are hard to come by for many people, noting how the city tends to squeeze out nature.

Deciding to make a lifestyle change of his own, he committed to a healthier diet, exercise and weight loss. Corzine was soon inspired to step away and launch his own consumer product-line, realizing that when the freshest foods are those arriving by truck, a healthy lifestyle feels a long way off.

“As a young, aspiring entrepreneur, to have someone with Ms. Winfrey’s magnitude, reputation and global influence elevate a company like mine is just incredible. My goal is to allow others to make the lifestyle change I had undertaken myself as a city dweller,” said Urban Agriculture founder and CEO, Chad Corzine. “We give you the tools to make your home a garden, even if you only have a window-ledge. From grow-bags bursting with organic vegetables for your table, to crisp herbs for freshening up your cocktails and even outdoor games, we take care of everything you’ll need – making your green adventure easy, simple and fun.”

All of Urban Agriculture’s grow kits come with one pack of organic seeds, one balanced bag of organic soil and one container to grow the plant in. The containers are made from 100% recycled tea bags allowing for perfectly drained and aerated soil, in addition to a uniquely urban look. The Urban Agriculture Company offer a variety of flowers, cooking herbs and vegetables to help urban dwellers have a well-rounded garden.

Video: https://www.instagram.com/p/BMW2abRjFeI/

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SOURCE: EPR Network

New Research: Consumers Expect to Spend $422 on Holiday Gifts in 2016

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NEW YORK, Nov. 15, 2016 — /EPR Retail News/ — New research undertaken by Fit Small Business has revealed trends around projected holiday spending this year. The study included questions on how much consumers expected to spend, their willingness to shop at small businesses, and reasons they may choose larger companies. The findings identified room for growth in marketing initiatives for the small business space, as well as overall support for local business.

Some of these findings included:

  • 52% of consumers plan to shop the weekend following Thanksgiving. Of those aged 35-54 surveyed, over 60% expect to spend $300 or more on gifts this holiday season.
  • Supporting local business emerged as the #1 reason consumers shop small, with 50% of respondents listing it as a major reason they would do so.
  • However, consumers are unaware of Small Business Saturday: over half (54%) said they had never heard of it, and only 15% said they planned to shop on Small Business Saturday.

David Waring, co-founder of Fit Small Business, commented on the findings, saying, “This research illustrates the work small businesses need to put in to make sure Small Business Saturday is a success for them this holiday season. While consumers are happy to support small, local business, they’re not always aware of initiatives to boost spending here. With marketing strategy from business owners it can be a successful and lucrative holiday season.”

This is a huge marketing opportunity for small businesses: Small Business Saturday offers small businesses the context to encourage consumers to shop small, allowing them to emphasize the most pertinent reason people do so – to support small businesses. The full results of the research can be found here.

For further information, please contact:
Katie Biggs, Digital Marketing
133399@email4pr.com
+1 718-709-4697

Fit Small Business: Marc Prosser and David Waring launched Fit Small Business in 2013 to help small business owners navigate the questions and difficulties that arise when running a business. Fit Small Business covers topics ranging from small business financing to managing employees to finding customers and building relationships.

David Waring: David Waring served as a top executive at Forex Capital Markets LLC, which he joined as an initial employee and grew to a publicly traded company with over 700 employees. Since then, David has launched several successful websites including Fit Small Business, which offers small businesses the advice and information they need to make the best decisions possible.

Dealmoon.com: Multiple U.S. Retailers Reap $2M on Singles’ Day 2016

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Singles Day on Dealmoon.com

UNION CITY, Calif., Nov. 15, 2016 – /EPR Retail News/ — Dealmoon.com, the company that introduced Singles’ Day to U.S. retailers after Alibaba declared it an online shopping holiday, has caused it to mushroom into the new American Cyber Monday for luxury brands. On 11/11, Dealmoon.com attracted America’s largest luxury department stores and 250 brands to kick off their holiday selling season; some reaping $2M. With an estimated sales increase of 40% over last year, Dealmoon’s growth topped Alibaba’s reported 6% sales increase (from $14 to $17B) this year, and brands state that 70% of the Dealmoon-referred shoppers on 11/11 were new customers for them.

Dealmoon’s Singles’ Day page can be found at http://1111.dealmoon.com.

“54% of our sales were in the beauty category, 31% apparel, shoes and handbags, 8% electronics and 7% home goods,” said Jennifer Wang, CMO and Co-founder of Dealmoon.com. “In the fashion category, our customers’ most favorite products were Stuart Weitzman boots, Michael Kors MK handbags, a Burberry cashmere scarf, UGG boots, a Canada Goose parka, Prada and Burberry sunglasses, Adidas Stan Smith sneakers, Pandora Jewelry, Chloe bags and one of our all-time bestsellers: Salvatore Ferragamo pumps. In the tech category, our users favored Apple, followed by Dell, Microsoft, Samsung and Lenovo. The most popular brands in the home category began with Samsonite, then Philips, KitchenAid and Panasonic.”

Dealmoon.com attracts the “rising Middle Class” of mostly 25-34-year-old millennial shoppers of Chinese descent who, familiar with the Chinese-born online shopping holiday, have a propensity to spend on 11/11. Year-round, Dealmoon.com is a shopping destination for Chinese-Americans, however on 11/11/16, 61% of Dealmoon.com users were Chinese-Americans, another 29% from mainland China and the rest from those in other parts of the world.

“Our growth this year can best be expressed by saying that multiple retailers made over $2M in sales this Singles’ Day, which doubled sales records in 2015,” added Wang. “In general, we are seeing our customers interested in higher-end products.  Instead of a $49regular hair dryer, they are buying the newest $399 Dyson Supersonic hair dryer.”

Dealmoon.com, the luxury brand aggregator that serves a voracious 6M audience of Chinese shoppers, is now preparing for their Black Friday and Cyber Monday sales.

About: Dealmoon.com is the gateway to 6M Chinese-American e-shoppers.  An aggregator of luxury deals served up specifically to this brand-hungry shopper, Dealmoon attracts 24M monthly visits, has 8.5M social followers and the mobile app has been downloaded over 3M times. With a stunning 516 Alexa rating, Dealmoon.com is one of the world’s leading cross-continental B2C advisory websites with offices throughout the U.S. and China.  Dealmoon’s shopping advisors make product recommendations on exclusives and deals in categories from beauty, apparel, shoes and handbags to electronics, nutrition, baby, home, travel and finance.  Some of the world’s loftiest brands and most revered retailers and e-tailers are offering deals there; in fact, a single posting on Dealmoon has decimated some brands’ entire inventories in a day or two. With its massive leverage, Dealmoon introduced China’s annual Singles’ Day to North American luxury retailers. The rapidly expanding shopping event has been featured in TIME magazine, NASDAQ, The Huffington Post, Luxury Daily and Internet Retailer. Dealmoon.com publishes more than 400 best-of-web deals per day in both English and Chinese. For more information, visit www.Dealmoon.com.

Press Contacts:
Kim Rahilly / Alyson Dutch
Brown + Dutch PR, Inc, 310.210.5968 / 310.456.7151
133501@email4pr.com