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Amazon Web Services: customers can now subscribe to SaaS applications directly through AWS Marketplace

Customers can now subscribe to SaaS applications and APIs from a growing list of more than 20 ISVs directly through their AWS account

SEATTLE, 2016-Nov-18 — /EPR Retail News/ — Amazon Web Services Inc. (AWS), an company (NASDAQ: AMZN), today (Nov. 16, 2016) announced that customers can now subscribe to Software-as-a-Service (SaaS) applications directly through AWS Marketplace. With SaaS Subscriptions on AWS Marketplace, customers can start using third-party SaaS and Application Programming Interface (API) products with just a few clicks, and pay through their existing AWS bill. Customers can now subscribe to SaaS products and APIs from Alert Logic, Aspera, Avalara, Bitium, Cloudinary, Cloudyn, Datadog, Datapath, Dome9 Security, Druva, Dynatrace, HERE, NetApp, New Relic, Pitney Bowes, Qubole, Signiant, Solano Labs, Solodev, Sumo Logic, and Trend Micro, with new independent software vendors (ISVs) to be added regularly. To get started with SaaS Subscriptions for AWS Marketplace, visit:

AWS Marketplace features more than 3,500 software listings from popular software vendors across 35 product categories, and over 100,000 active customers around the globe rely on it to find, buy, and immediately start using software that runs on AWS. AWS Marketplace already offers more than 800 SaaS and API listings. Now, ISVs can let AWS handle the metering and billing when customers purchase these products. With a flexible range of metering dimensions, ISVs can give customers options to pay in ways that best suit their needs. Deploying applications is simple, so customers can get SaaS applications up and running more quickly and get the security and scalability benefits of software built on AWS without having to manage the infrastructure it runs on.

With SaaS Subscriptions on AWS Marketplace, customers who use dozens of SaaS products across their organizations can manage all of the procurement, subscriptions, and payments in a single place, avoiding the hassle of dealing with separate bills from multiple ISVs. Customers get a single monthly bill that includes their SaaS usage charges along with charges for the other AWS Marketplace products and AWS services they use. Wider and easier access to SaaS products helps customers focus squarely on what differentiates their business, with less time and effort spent managing applications, infrastructure, procurement, and billing.

“Customers rely on AWS Marketplace to take the heavy lifting out of procuring and deploying the software and services they need to run their business. As SaaS becomes a strong preference for certain types of applications, customers have asked us whether we can make it as easy to find, subscribe to, and manage their favorite SaaS solutions as it is to buy traditional software on AWS Marketplace,” said Dave McCann, Vice President, AWS Marketplace and Catalog Services, Amazon Web Services. “No other cloud infrastructure marketplace has a combination of broad SaaS selection and a production API and SDK that enables software vendors to deliver unified metering and billing for their SaaS products with such a wide range of metering options. We’ve focused on making this as simple and flexible as possible for ISVs, which will result in deep and broad choice for our customers. With SaaS Subscriptions on AWS Marketplace, we’re making it easier than ever for customers to get the applications they want in one place, with one bill.”

Previously, ISVs that wanted to deliver a SaaS application to AWS customers needed to build their own metering and billing system, or purchase and integrate a third-party billing product. With SaaS Subscriptions on AWS Marketplace, ISVs can integrate their usage charges with a customer’s existing AWS bill through a new API, removing the need to build and maintain their own billing platform. This allows ISVs to focus on their products without diverting resources for billing, and can drive faster sales cycles with a streamlined purchasing experience.

“The design of the API and SDK that AWS Marketplace has delivered is powerful in its simplicity, scalability and flexibility,” said Adam Boyle, Head of Product Management, Deep Security, Trend Micro. “Our customers only want to pay for what they use, and this allows us to address that by providing a level of flexibility around a single consumption-based pricing model for both software and SaaS metering that we haven’t found in combination, anywhere else. It also reduces the work for us as a SaaS vendor—it only took a couple of developers a few weeks of engineering work to integrate and launch. We haven’t seen this kind of easy yet flexible approach for both software and SaaS from any other cloud provider.”

“We want to reengineer and simplify our software procurement and deployment experience for our engineering teams and our business users,” said Adam P. Japhet, Head of Technology Services Architecture and Design, Scholastic. “Like many enterprises, we have a portfolio of hundreds of different software subscriptions and entitlements that we have to manage internally. We asked the AWS Marketplace team to enable SaaS subscriptions so that we may subscribe to and consume software products more rapidly, using pay-by-usage metering and our existing AWS invoice terms. This new capability will provide increased transparency and accountability on software subscription and entitlement usage as they become part of our AWS invoice. We look forward to our current supplier portfolio embracing this new feature, and to discovering new offerings on AWS Marketplace we were previously unaware of.”

“New Relic’s recently launched Infrastructure product is designed to provide better visibility into cloud and hybrid architectures with a specific focus on expanded monitoring capabilities for AWS products, so it was important for us to deliver a frictionless buying experience for AWS customers,” said Hilarie Koplow-McAdams, President, New Relic. “We were able to quickly support SaaS Subscriptions on AWS Marketplace, which allows our mutual customers to get up and running immediately with flexible cloud pricing on a single bill.”

About Amazon Web Services

For 10 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 70 fully featured services for compute, storage, databases, analytics, mobile, Internet of Things (IoT) and enterprise applications from 38 Availability Zones (AZs) across 14 geographic regions in the U.S., Australia, Brazil, China, Germany, Ireland, Japan, Korea, Singapore, and India. AWS services are trusted by more than a million active customers around the world — including the fastest growing startups, largest enterprises, and leading government agencies — to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

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Source: Amazon Web Services Inc.

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