Lenta announces the opening of 11 new stores previously operating under the K-Ruoka brand

St. Petersburg, Russia, 2016-Dec-07 — /EPR Retail News/ — Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of 11 new stores acquired during the purchase of the Kesko food retail business in Russia (“KFR”), previously operating under the K-Ruoka brand.

10 hypermarkets and one supermarket are opening today in Saint-Petersburg and the Leningrad region, now operating under the Lenta brand.

The total selling space of new Lenta stores is 40,0231sq.m, of which 39,657 sq.m is owned and 2,366 sq.m is rented. In terms of size and layout, the stores are compatible with existing Lenta compact and supercompact hypermarket formats, and all of the store locations are strategically complementary to Lenta’s existing stores in Saint-Petersburg and the Leningrad region. All stores are opened 24 hours, 7 days a week.

The specific store characteristics are listed in the table below:

Address Total
Ownership No. of
No. of
Leningradskiy region,
Kingisepp, 69 Krikkovskoe av.
7,300 3,660 Supercompact owned 18 14,000 410
Peterhof, 58A Gostilitskoe av.
7,300 3,677 Supercompact owned 18 14,000 400
60A Parashutnaya str.
11,200 5,150 Compact owned 28 19,000 400
45A Shuvalovskiy av.
7,200 4,485 Compact owned 18 19,000 180
59A Piskarevskiy av.
10,900 5,150 Compact owned 28 19,000 240
17A Planernaya str.
10,900 5,150 Compact owned 26 19,000 450
Leningradskiy region,
Vsevolozhsk, 12 Doroga Zhizni av.
7,500 3,670 Supercompact owned 15 17,000 860
Leningradskiy region, Sosnoviy Bor,
2 Akademika Aleksandrova str.
7,500 3,655 Supercompact owned 18 14,000 650
13A, bld.2, Simonova str.
6,700 3,540 Supercompact owned 16 14,000 250
34 bld.2 Uriy Gagarina av.
3,552 2,366 Supercompact leased 15 10,000 100
7A Urkhov alley
2,900 1,520 Supermarket owned 11 10,000 100

These new openings bring the total number of Lenta stores to 180 hypermarkets in 77 cities across Russia and 44 supermarkets in Moscow and St. Petersburg.

About Lenta
Lenta is the largest hypermarket chain in Russia (in terms of selling space) and the country’s fifth largest retail chain (in terms of 2015 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 180 hypermarkets in 77 cities across Russia and 44 supermarkets in Moscow and St. Petersburg, with a total of approximately 1,089,165 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,800 sq.m. The average Lenta supermarket store has selling space of approximately 1,000 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 34,134 people as of 30 June 20162.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Anastasia Kuznetsova,
Corporate Communications Manager
Тel:+7 (812) 336 39 97
E-mail: a.kuznetsova@lenta.com

International Media:
David Westover
Тel: +44 207 282 2886
E-mail: lentateam@citigatedr.co.uk

FTI Consulting
Russian Media:
Anton Karpov & Victoria Afonina
Тel:+7 495 795 06 23
E-mail: lenta@FTIconsulting.com

Source: Lenta