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Best Buy and Hockey Québec partner for the tenth edition of the Best Buy Cup

MONTREAL, Quebec, 2017-Jan-07 — /EPR Retail News/ — Best Buy and Hockey Québec are joining forces for the tenth edition of the Best Buy Cup. This event, which brings together nearly 200 Atom and Peewee hockey teams, is the biggest open-air hockey tournament for these young players to take part in, giving them the opportunity to experience outdoor hockey. The Best Buy Cup will be held over two weekends—January 28 and 29, and February 4 and 5, 2017—and will take place on the lake of the Centre de la Nature de Laval. These two weekends will be filled with family-friendly activities where both children and parents can play in the great outdoors, participate in various hockey tournaments, win a ton of prizes and even meet former players of the Montreal Canadiens—free of charge.

To celebrate its 10th anniversary, the Best Buy Cup will draft 10 Quebecers who will have the opportunity to be on teams with Patrick Langlois and Benoît Gagnon to compete in the Best Buy All-Star Game. They will go head to head with former Montreal Canadiens players Gaston Gingras, Karl Dykhuis, Rick Green and Steve Penney. This match will be held on January 28, 2017, to launch the 10thedition of the Best Buy Cup. Those wishing to submit their entries must post a hockey-themed photo of themselves on social media, tag Best Buy Québec and include the hashtag #MatchDesEtoilesBestBuy. The ten recruits will be randomly selected on January 23, 2017, at noon. Former Habs players Jesse Bélanger and Gilles Thibaudeau will also face off in a friendly match against the Best Buy Blue Shirts.


Best Buy All-Star Game
11:30 a.m. to 11:55 a.m.

The tournament will be held at:

901 Avenue du Parc
Laval, Quebec  H7E 2T7


NRJ radio host Martin Lemay, who has been generously involved in the Best Buy Cup since its very first edition, returns again this year as the tournament’s honorary co-chair. And despite his absence, former Montreal Canadiens head coach Jacques Demers will also be this year’s honorary co-chair and will be recognized for his continued involvement and participation in this event from its inception.

For Thierry Lopez, Quebec Marketing & Corporate Affairs Manager at Best Buy, “We are very proud to be celebrating the tenth edition of the Best Buy Cup. We are pleased to be able to bring together young people from across Quebec for this unique and unforgettable outdoor hockey tournament. We recognize that the Best Buy Cup is becoming increasingly popular among young people and their parents, which is why we have expanded it over two weekends instead of just one. It’s also a wonderful occasion for young people to not only experience the joy of outdoor hockey, but to take part in the multitude of free activities offered on site.”

Mark your calendars for the Best Buy Cup on January 28 and 29, 2017, and February 4 and 5, 2017, to be held on the lake of the Centre de la Nature de Laval.


About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY). Best Buy is one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile and Geek squad brands. The Company offers consumers a unique shopping experience with the latest technology and entertainment products, plus an expanded assortment of lifestyle products offered through, at the right price. With over 200 Best Buy stores across Canada, we offer a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) environment. Every day our employees are committed to helping deliver technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit>


Founded in 1976, Hockey Québec is a governing body which coordinates the activities of approximately 7,000 teams made up of 100,000 players across some 250 sports organizations and supports the work of nearly 50,000 volunteer administrators, coaches and officials throughout Quebec. For more information on Hockey Québec, visit


Quebec Marketing & Corporate Affairs
Best Buy

Marketing Coordinator
Hockey Québec
514-252-3079 extension 3862

Veritas Communications

Source: Best Buy

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