OUD-BEIJERLAND (THE NETHERLANDS), 2017-May-03 — /EPR Retail News/ — Duifhuizen, specialist retailer of bags & travel items, has made its range more accessible to international customers. Apart from its 26 brick-and-mortar shops in The Netherlands and its two online shops, duifhuizen.nl and duifhuizen.be, the retailer has now also gone live with an English online shop: www.duifhuizen.com. They expect to attract potential customers from all over the world and to offer country-specific content in future.
Duifhuizen can see plenty of cross-border opportunities. “We’ve noticed a continuous rise in our customers from abroad”, says E-commerce manager Mark van der Stokker. The English online shop was set up in order to better serve those customers. In preparation of the launch, thorough research was done on the shop’s target audience. Additionally, the procurement department continuously looks for specific brands and products that are of interest to international consumers.
A CHANGE OF NAME
Recently, all Duifhuizen online shops have had a big make-over. The design and functionality of the English online shop are near-identical to the Dutch online shop in order to keep the same look & feel. However, there has been a small change in name. For the international audience, the retailer has changed the name Duifhuizen tassen & koffers to Duifhuizen bags & travel. “Duifhuizen is a tricky name to pronounce for those who do not know the Dutch language. We didn’t want to make it any more difficult by adding tassen en koffers. ‘Bags & travel’ rolls off the tong a bit more easily”, Mark explains.
By launching duifhuizen.com the retailer focuses on customers from around the world. “In future we’re looking to focus more on country-specific content. We know where our visitors are coming from and have the means to provide them with targeted content on the moments that count”, Mark says. “Take Mother’s Day for example. This day is celebrated earlier in the UK than it is in The Netherlands. On the English online shop we’ve timely adjusted our content in order to offer the English customer the best service at the most relevant moment.”
The first step for Duifhuizen.com was to be more accessible for the international customer and it achieved that goal, the retailer says. Mark: “From this point on we have the possibility to further explore our options, such as expanding our range of local payment and delivery options in a way that is most convenient for our international customers. Additionally, we will try to interact locally and overcome the obstacles on our path in terms of logistics. It’s easy to see there are still plenty of challenges ahead. But we’re ready to face them, one by one.”
Duifhuizen bags & travel
Willem Beukelszstraat 13
3261 LV Oud-Beijerland