Boulogne-Billancourt, France, 2017-May-15 — /EPR Retail News/ — This year, the Boucles du Cœur will be supporting the Grégory Lemarchal association which is dedicated to improving the lives of cystic fibrosis sufferers and funding research into the disease. Each store can also choose their own local association and raise money for it by collecting donations from its customers.
For more than a month, Carrefour and Carrefour Market stores will be getting involved through a series of original events designed to raise money for more than 300 associations, all of which exist to improve the day-to-day lives of children with difficulties.
Six years of initiatives to help children in need
Every year, the Boucles du Cœur lend their support to a national association, giving it funding for research projects and what it needs so it can look after children in need. This year, the seventh edition, they are supporting the Grégory Lemarchal association. The 6 previous additions have supported projects managed by the Laurette Fugain association (in 2016), the Etoile de Martin (in 2015), SOS Children’s Village, ELA (the European Leukodystrophy Association), the Mécénat Chirurgie Cardiaque (set up to enable children with heart malformations to undergo surgery in France) and the Fête le Mur (which fosters community involvement among disadvantaged children).
Thanks to the Boucles du Cœur, the Laurette Fugain association, for example, has been able to get its “LEA” project off the ground – a large-scale study designed to further our understanding of post-illness recovery. The Etoile de Martin was able to fund a research project into rare tumours in children. The Mécénat Chirurgie Cardiaque association brought 30 children suffering from heart malformations to France so they could be operated on – children who could not receive treatment in their home countries.
With the Boucles du Cœur, the Grégory Lemarchal association is seeking to fund a wide research programme into infections, and increase life expectancy for cystic fibrosis sufferers.
The Boucles du Cœur: key figures
In 2016, the campaign set a new record: nearly €2.3 million were donated, €480,000 which went to the Laurette Fugain association.
Since they were set up, the Boucles du Cœur have raised €6 million. This has been distributed among 6 national associations and more than 300 local associations – all set up to help children in difficulty.
Carrefour – helping those in need every day
Carrefour has been working with the charity sector for many years now, supporting charities and charity projects. Every day, Carrefour donates food to food aid associations, which made it the leading contributor to Food banks and the Restos du Cœur charity in 2016. In 2016, the equivalent of 103 million meals were donated to a thousand or so associations.
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Source: Carrefour Group