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Tesco’s adds Spoon Guru’s innovative online technology and expertise in nutrition into its online shopping platform

Tesco’s adds Spoon Guru’s innovative online technology and expertise in nutrition into its online shopping platform

CHESHUNT, England, 2017-May-16 — /EPR Retail News/ — Tesco today (May 15, 2017) has announced a partnership with Spoon Guru to help its customers with specific diets and tastes quickly and easily find food suitable when shopping online. It marks the latest step in Tesco’s efforts to make healthier choices a little easier for customers, colleagues and communities across the UK.

By adding Spoon Guru’s innovative online technology and expertise in nutrition to Tesco’s leading online shopping platform,, shoppers can more easily make food choices that exactly fit their individual food preferences.

The partnership is a first for UK grocery retail and will provide Tesco customers with a unique online and mobile shopping experience free of charge.

When shopping online Tesco customers will be able to filter their food searches, including food intolerances, such as lactose or nuts, and specific dietary requirements including vegetarian, vegan, low fat, and low salt.

The new service will be available on the mobile app from today before being rolled out to its full online platform in the summer.

Alessandra Bellini, Tesco Chief Customer Officer comments:

“We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru.”

“Adding their technology to is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”

Markus Stripf, CEO of Spoon Guru, comments:

“We know from our own research that 54% of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience.”

“From inception our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”

Earlier this month, Tesco launched its ‘Little Helps to Healthier Living’ campaign, including lower prices on hundreds of products, including fruit and vegetables, and helpful ‘little swaps’, many of which contain lower levels of salt, fat and sugar than the standard alternative.

Notes to editors

 The Nielsen Global Health and Ingredient-Sentiment Survey was conducted March 1-23, 2016, and polled more than 30,000 online consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. (Nielsen Survey)

Spoon Guru covers over 180 food preferences including an array of wellbeing diets, lifestyle diets, food allergies and intolerances (such as Celery free, Egg free, FODMAP, Fish free, Gluten free, Halal, Kosher, Lactose free, Low fat, Low salt, Low sugar, Milk free, Mustard free, Nut free, Paleo, Pulses, Sesame free, Shellfish free, Soya free, Sulphite free, Vegan, Vegetarian (incl. Ovo, Lacto and Pescetarian).

Spoon Guru Diets covered by Tesco at launch: Lactose free, Dairy free, Gluten free, Vegetarian, Vegan, Low fat. Spoon Guru diets covered by Tesco Phase 2: Lacto-vegetarian, Low sugar, Organic, Ovo-vegetarian, Paleo. Pescetarian, Kosher, Halal, Low salt, Low sugar, Low saturate.

For press information, images and interview requests contact:

Lily Cunningham, Cherish PR – – Tel: 02036260282

Rebecca Oatley, Cherish PR – – Tel: 02036260282

About Spoon Guru 

Spoon Guru is a powerful food preference management solution that enables its B2B clients to help their customers easily find the food they want. Spoon Guru supports an array of wellbeing, lifestyle and medical diets, accurately matching foods and recipes to people’s unique dietary needs.

The Spoon Guru app allows users to search hundreds of thousands of products and recipes and comes equipped with a powerful barcode scanner. It can be downloaded free of charge in the Google or Apple stores.

Spoon Guru takes the fuss out of finding the right food, by combining world leading expertise in nutrition and dietetics with state of the art machine learning and research science to deliver relevant food choices that exactly fit consumers’ individual food preferences.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.


For more information please contact the Tesco Press Office on 01707 918 701


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