Auckland, New Zealand, 2017-May-17 — /EPR Retail News/ — “We know there are many customers out there who are short on time and inspiration, who also need a bit of a nudge in the kitchen,” says Steve Bayliss, Group General Manager Marketing, Foodstuffs (NZ) Ltd. “We have the answer with delicious easy-to-cook meal kits, which are being trialled at a handful of New World stores in Auckland and Wellington, which you can pick up when shopping for all your other household essentials.”
New World is responding to a growing trend for ready-to-go meals where shoppers can get creative in the kitchen, but don’t have the stress of figuring out what to serve to be a star at the dining table. Customers at New World Eastridge, Stonefields, Howick, and Thorndon are the first to be able to try the kits.
Bayliss says: “We’re all much busier these days – cramming work, exercise and a bit of life-balance into our day. Whether you are a couple or a family with two working parents and ravenous kids, our New World meal kits have been designed to be quick to prepare, tasty, nutritious and a little bit different. We think customers will love the convenience of slipping a meal kit or two into their trolley without having to have a whole week’s worth of meals like other offers in the market.”
The New World team started with a trial in the South Island, then moved up the country to Thorndon and Auckland. “We pride ourselves on trying new things to keep our customers happy and excited,” says Bayliss. “We’re looking forward to seeing how customers respond to the service before rolling this out elsewhere.”
The kits are prepared fresh in-store daily with pre-measured ingredients including meat or seafood, vegetables, spices and other special ingredients to give the dish a point of difference. The options available change every week to keep things fresh and to capitalise on what’s in season. Each week there are new delicious and nutritionally sound recipes available in store. The kits come with easy-to-follow recipe cards and are available as two serves or four serves for a scrumptious family feed.
“We’ve been sampling everything from Hot Smoked Salmon Spaghetti with Capers & Rocket, to BBQ Lamb Rump with Rustic Greek Salad, and Scotch Fillet on Parmesan Mash & Orange Green Beans. There’s so much to choose from – providing customers with choice was one of our key objectives,” Bayliss says. “That and the fact we know our customers are time-poor so creating meal ideas which are on the table in 30 minutes was also critical.
“We’re all about inspiring and encouraging our customers to extend their repertoire meal-by-meal. Most people have 10 to 12 go-to dishes which can get pretty boring, pretty quickly. With our kits you have a chance to try something new and add it to the household menu. It’s also low-risk because we’ve tested it over and over again – to ensure that everyone loves it.”
The trial is proving so successful that the team is hoping to take the project further over the coming months.
“While New World customers in Auckland and Wellington are generally urban types who can save a bit of time with a kit as part of their shop, we know they’ll appeal equally to households in other towns and cities. We’re all busy, everywhere, and we’re all looking for ways to save time and make life a bit more delicious,” says Bayliss.
The meal kits start at $22.99 for two serves and $37.99 for four serves.
Tel: +64 4 472 6435
Fax: +64 4 472 6412
Source: Foodstuff NZ