Costa unveils its latest menu innovation — the Costa Cold Brew

  • Costa Cold Brew launched across selected stores as the nation’s favourite coffee shop launches a new coffee innovation
  • Premium Costa Cold Brew is crafted and then steeped over 20 hours in-store for a smooth, rich flavour experience

London, 2017-May-25 — /EPR Retail News/ — Introducing Costa Cold Brew; the latest menu innovation bolstering the coffee brand’s resolve to inspire the world to love great coffee. The smooth, refreshing drink is made from a carefully selected single-origin Colombian blend designed for a rich and balanced flavour profile. Brewed in-store for 20 hours to bring out the coffee’s natural sweetness, this delicious, hand-crafted coffee experience is sure to excite coffee lovers looking to try something new.

Costa Cold Brew is brewed in-store by baristas for 20 hours before being served over ice to deliver a refreshing taste, complemented by a smooth and light texture. The absence of heat during the alternative slow brewing process reduces the acidity sometimes found in coffee, ensuring a sweeter, more nuanced flavour profile which could include fruit, nuts or even chocolate.

A range of premium flavours are also available, each designed to enhance the taste profile of the slow brewed, single-origin blend – making it an exciting choice no matter the drinker’s coffee preference. The flavour options include vanilla or caramel and the drink is available in Pure Black or with milk (whole, skimmed and soya milk options are available).

The delicious new option is not only a new way to experience coffee that’s big on taste, but contains just two calories per serving*; the perfect summer refreshment.

Costa Cold Brew will roll out across 200 selected stores in London from May, as well as in several markets globally throughout the year, as Costa continues to spearhead coffee innovation across the world.

Kirstey Elston, Head of Marketing at Costa Coffee, commented: “As the nation’s love for coffee continues to grow, we are consistently looking to expand our offering by providing our customers with new and exciting innovations. Costa Cold Brew combines a carefully selected Colombian blend with expert craftsmanship in an alternative 20 hour brewing process for a deliciously smooth and refreshing coffee experience to tempt coffee-lovers everywhere.”

*Nutritional information based on Pure Black Cold Brew. Please see www.costa.co.uk for further information.

About Costa

Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for seven years running (2010, 2011, 2012, 2013, 2014, 2015 & 2016).

With 2,000 coffee shops in the UK and more than 1,180 in 30 overseas markets, Costa is the fastest growing coffee shop business in the UK. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and diversified into both the at-home and gourmet self-serve markets.

Costa is committed to looking after coffee-growers. That’s why we’ve established The Costa Foundation, a registered charity. The Costa Foundation’s aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 53 schools and improved the social and economic welfare of coffee-growing communities.

Costa is also committed to tackling the UK’s literacy challenge and is proud to have signed the Vision for Literacy Business Pledge 2016. In continuation of this commitment, and inspired by the Costa Book Awards and the ongoing work of the Costa Foundation, Costa launched its inaugural Reading Week in September 2016 in conjunction with over 500 schools across the UK.

www.costa.co.uk

Source: Costa

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