HOFFMAN ESTATES, Ill.,, 2017-May-27 — /EPR Retail News/ — Shop Your Way, a business unit of Sears Holdings (NASDAQ: SHLD) announced today (May 25, 2017) a strategic partnership with Time Inc. (NYSE: TIME) and its division, Synapse Group, Inc., to provide access to over 300 magazines with the full subscription price awarded back in Shop Your Way points. The partnership launches this summer.
Magazine titles will be available on Sears.com and ShopYourWay.com, where Members will be able to choose an unlimited number of subscriptions and receive 100 percent of the cost back in points. Shop Your Way will leverage its data analytics and marketing engines to create personalized magazine recommendations based on a Member’s preferences, interests, and purchase behavior throughout the entire Shop Your Way ecosystem. This unique level of personalization offers great convenience to Shop Your Way Members and allows them to engage more deeply with the wide range of publications in the Time Inc. / Synapse network.
“We’re delighted to be working with Shop Your Way on this rewarding program that will attract readership and reward Shop Your Way Members,” said Sebastien Bilodeau, CEO at Synapse Group, Inc.
“At Shop Your Way, we are always working to partner with top brands to deliver more meaningful benefits to our Members each and every day,” said Robert Naedele, Chief Commercial Officer, Shop Your Way. “Being able to offer our Members 100 percent of their subscription cost back in points on a large portfolio of magazines and publications, is just another example of the power of our ecosystem to deliver meaningful value to our Members’ lives, every day.”
Time Inc. joins thousands of businesses on the Shop Your Way rewards and loyalty platform, where Members can earn and redeem points on everyday purchases.
About Time Inc.
Time Inc. (NYSE:TIME) is a leading content company that engages over 170 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE and SOUTHERN LIVING, as well as approximately 60 diverse brands in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the PEOPLE ENTERTAINMENT WEEKLY NETWORK (PEN). The Company is also home to celebrated events, such as the TIME 100, FORTUNE MOST POWERFUL WOMEN, PEOPLE’S SEXIEST MAN ALIVE, SPORTS ILLUSTRATED’S SPORTSPERSON OF THE YEAR, the ESSENCE FESTIVAL and the FOOD & WINE CLASSIC in Aspen.
About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. The program rewards members for buying the products and services they want every day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases. Members also have access to special pricing, sales and digital coupons that can be loaded directly into their account.
It’s free and easy to become a Shop Your Way member and begin enjoying benefits immediately when you visit shopyourway.com. Download the free Shop Your Way app on iTunes or Google Play.
NEWS MEDIA CONTACT:
Sears Holdings Public Relations
(847) 286-8371
SOURCE: Sears Holdings Corporation