- Tesco launches the latest in its ‘Food Love Stories’ adverts to highlight its ongoing campaign to tackle food waste
CHESHUNT, England, 2017-Jun-14 — /EPR Retail News/ — Tesco has today [Wednesday 14 June] launched the latest in its series of ‘Food Love Stories’ adverts to highlight its ongoing efforts to tackle food waste.
For the first time, the ‘Food Love Stories, brought to you by Tesco’ campaign showcases Community Food Connection, the retailer’s surplus food redistribution scheme, and Bo’ness Academy, one of 5,000 charities that benefit from the scheme across the UK.
Bo’ness Academy receives surplus food each week from the Tesco Bo’ness store, and turns it into wholesome homemade snacks and cakes for their on-site community café, providing an opportunity for the school children at the Academy to learn new cooking skills, and for the school to give back to the local community. Many of the visitors to the café each week are retired, and it gives them the opportunity to socialise and enjoy good food and company.
Alessandra Bellini, Chief Customer Officer at Tesco said:
“‘Food Love Stories’ is all about how passion for good food can bring people together. So we’re delighted that our new campaign showcases the work of the pupils and teachers at Bo’ness Academy, who turn surplus food from Tesco into delicious food for their local community.
“By the end of the year, no food fit for human consumption will go to waste from our UK stores. Bo’ness Academy is just one of over 5,000 local organisations across the UK benefiting from working with our Community Food Connection programme to use surplus food.”
FareShare Chief Executive Lindsay Boswell, said:
“It’s fantastic that Tesco’s new ‘Food Love Stories’ advert will go out on primetime national TV and help raise the profile of surplus food. There’s no reason at all for good quality, in date food to be thrown away when it could go to a charity who needs it, and the fantastic community café at Bo’ness shows just what a difference that food can make.”
The launch of the advert comes as the Community Food Connection programme reaches a new milestone of 10 million meals of surplus food donated to local charities and community groups right across the UK. The scheme, run in partnership with food redistribution charity FareShare, enables Tesco stores to donate unsold food to feed people in need through a technology platform developed by Irish Social Enterprise, FoodCloud.
The scheme is currently live in over 1,700 stores, and will be rolled out to all Tesco stores by the end of this year.
The advert is the latest in Tesco’s ongoing Food Love Stories campaign, which introduces a new food love story each month to demonstrate the special role food plays in people’s lives. The advert will air on TV from tonight, with spots on Emmerdale, Gogglesprogs, Blacklist and The Voice Kids and will feature an original recipe from the charity; ‘Bo’ness Academy Nothing Wasted Banana Bread’. The recipe was developed by the school, following their experiences cooking with surplus food from Tesco.
Notes to editors:
No Time for Waste
- Community Food Connection is part of Tesco’s ongoing work to tackle food waste wherever it occurs – from farm to fork. Tesco believes that no food that could be eaten should be wasted. That’s why we’ve committed that no food that is safe for human consumption will go to waste from the Tesco UK retail operations by the end of 2017.
Food Love Stories
- For more information on the Food Love Stories campaign, visit the ‘Food Love Stories, brought to you by Tesco’ website.
- Other Food Love Stories this month include; Birdie’s ‘Everybody Welcome’ jerk chicken, Lucy’s ‘Dad’s Favourite’ Pesto Pork and Ray and David’s ‘Simple’ Semi-Freddo
- For the ‘Bo’ness Nothing Wasted Banana Bread’ and ‘Birdie’s everybody welcome jerk chicken’ recipe, please visit www.tesco.com/foodlovestories
Community Food Connection
- If you are a charity or community group that uses food to support people, you can sign up to Community Food Connection and could collect good quality, surplus food from Tesco stores for free.
- Community Food Connection is run in partnership with food redistribution charity FareShare
- FareShare is the UK’s largest food redistribution charity, currently accessing 5% of what is available from the food industry.
- For more information visit www.fareshare.org.uk/fareshare-foodcloud .
For more information please contact the Tesco Press Office on 01707 918 701
Source: Tesco
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