- Coach announces Selena Gomez as the face of its Fall 2017 advertising campaign
NEW YORK, 2017-Jun-21 — /EPR Retail News/ — Coach, Inc. (NYSE: COH, SEHK: 6388) announces Selena Gomez as the face of Coach in the brand’s Fall 2017 advertising campaign. The multi-talented singer, actress, producer and philanthropist captures the all-American optimism of Coach in a series of images set in New York City.
Portrayed as the Coach girl about to embark on a road trip, Gomez lounges in the blush-toned-leather interior of a 1976 Plymouth Fury—the vintage car, a recurring reference in Coach campaigns, symbolizes the freedom and endless possibility of the open road.
To bring this vision to life, Coach worked with the ultimate team of fashion collaborators with images by Steven Meisel, styling by Karl Templer, creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau.
“From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort,” comments renowned photographer Steven Meisel. “It’s been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level.”
“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” says Creative Director Stuart Vevers. “To me, she speaks to a generation; she connects.”
“I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved working with Stuart, I admire his vision and his designs.”
Coinciding with the launch of the fall collection, Coach will reveal three short films dedicated to the key bags of the season: the Rogue, the Coach Swagger and the Edie. Created by Baron & Baron, each video stars Gomez getting ready in a New York City apartment for a night on the town.
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About Coach
Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. The Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com. In 2015, Coach acquired Stuart Weitzman, a global leader in designer footwear, sold in more than 70 countries and through its website at www.stuartweitzman.com. Coach, Inc.’s common stock is traded on the New York Stock Exchange under the symbol COH and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.
Neither the Hong Kong Depositary Receipts nor the Hong Kong Depositary Shares evidenced thereby have been or will be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may not be offered or sold in the United States or to, or for the account of, a U.S. Person (within the meaning of Regulation S under the Securities Act), absent registration or an applicable exemption from the registration requirements. Hedging transactions involving these securities may not be conducted unless in compliance with the Securities Act.
Media Contact:
Erin Leary
Public Relations, Coach
eleary@coach.com
+1 212 615.2178
SOURCE: Coach, Inc.
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