United Kingdom, 2017-Jul-07 — /EPR Retail News/ — On the back of its great success last year, SPAR’s multi award-winning footfall driving campaign, Shop & Win, is back this summer with new digital innovations, even bigger prizes, and stunning pop-art imagery to tie in with SPAR UK’s 60th anniversary theme.
Shop & Win has received an array of achievements in the past, winning a number of industry awards since its launch. This summer the campaign gives customers the chance to win a massive £60,000 worth of prizes, as well as a massive £10,000 grand prize.
All this activity will tie in with SPAR UK’s 60th anniversary campaign, which runs until 16 August. This event will see nine weeks of fantastic deals run on iconic brands, to help drive sales and footfall in stores.
Shop & Win will include two elements, the first being an interactive ‘Virtual Scratch Card’, which offers shoppers instant prizes by uploading an image of their receipt and then scratching and matching three diamond symbols.
The second key element is the opportunity for a customer to win £10,000. This innovative personalisation element is SPAR’s biggest ever cash prize draw. The more times shoppers shop in SPAR, the more chances they will be offered to enter the grand prize via their own personal online scoreboard.
Customers can buy any product in SPAR stores and follow the steps on the responsive website to be in with a chance of winning fantastic daily prizes, including an iPad mini and Bose headphones, and gain more entries for the grand prize draw.
The 2017 campaign also includes the SPAR Sixty Selfie competition. Shop & Win winners stand the chance of pocketing a further £60 every day by taking a selfie with their winning product and uploading it to Facebook.
This year SPAR has significantly upped the media support for the summer campaign and is backed by Facebook video and location adverts, canvas advertising and 30-second ads on DAB commercial radio.
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Source: Spar International