BRANDE, Denmark, 2017-Sep-15 — /EPR Retail News/ — The plus-size brand Carmakoma was established in Denmark in 2008. “After having established ourselves on several international markets we were challenged on ways of financing our continuous development”, says Heidie Lykke, co-founder and former Director in Carmakoma.
Finn Poulsen, Director, ONLY, comments: ”We see a great potential in this part of the segment where there is a great demand for plus-size fashion that follows the absolute newest trends at strong prices and in a good quality. These are demands that match the ONLY concept.”
The new brand is named ONLY CARMAKOMA, and the first collection will be out in January 2018.
“We expect that ONLY CARMAKOMA in a 3-year period will be able to take on 10% of the total turnover in ONLY”, Finn Poulsen finishes.
PLUS-SIZE IN BESTSELLER
In BESTSELLER, we also have the brand JUNAROSE, whose ambition – like ONLY CARMAKOMA – is to dress young plus-size women in fashionable clothes.
BESTSELLER COMMUNICATION
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SOURCE: BESTSELLER