Plus-size brand Carmakoma now part of ONLY

Plus-size brand Carmakoma now part of ONLY

BRANDE, Denmark, 2017-Sep-15 — /EPR Retail News/ — The plus-size brand Carmakoma was established in Denmark in 2008. “After having established ourselves on several international markets we were challenged on ways of financing our continuous development”, says Heidie Lykke, co-founder and former Director in Carmakoma.

Finn Poulsen, Director, ONLY, comments: ”We see a great potential in this part of the segment where there is a great demand for plus-size fashion that follows the absolute newest trends at strong prices and in a good quality. These are demands that match the ONLY concept.”

The new brand is named ONLY CARMAKOMA, and the first collection will be out in January 2018.

“We expect that ONLY CARMAKOMA in a 3-year period will be able to take on 10% of the total turnover in ONLY”, Finn Poulsen finishes.

PLUS-SIZE IN BESTSELLER

In BESTSELLER, we also have the brand JUNAROSE, whose ambition – like ONLY CARMAKOMA – is to dress young plus-size women in fashionable clothes.

BESTSELLER COMMUNICATION

+45 99 42 16 62 / communications@bestseller.com

SOURCE: BESTSELLER

ONLY in collaboration with Zalando to launch comprehensive shoe collection this August

SOON ONLY CUSTOMERS WILL BE ABLE TO COMPLETE THEIR LOOK WITH A PAIR OF SHOES WHEN SHOPPING WITH ONLY. THE NEW COLLECTION IS ESTABLISHED IN CLOSE COLLABORATION WITH ZALANDO. 

Brande, Denmark, 2015-6-25 — /EPR Retail News/ — As of August 2015, ONLY launches a comprehensive shoe collection including a variety of sporty, trendy, denim and party looks. This is reflected in the collection that contains boots, sneakers, heels, lace shoes and slippers in both leather look and real leather.

Collaboration with Zalando
The collection is established in close collaboration with Zalando presenting a range of 20 styles in different colours at an expected price level ranging from EUR 39.95 – 119.95. For future seasons the collection will be extended with more categories inspired by the latest trends.

ONLY shoes are launched in selected ONLY stores, at ONLY.com and at Zalando.com. Initially, the focus will be on the German market, with the objective to establish commercial partnerships with shoe retailers and expand within the existing distribution network. To ensure an efficient distribution, ONLY’s digital B2B sales platform will play a key role.

In the commercial co-development ONLY and Zalando are leveraging market insights, product know-how and design skills to provide a competitive ‘value for money’ offering.

“We are delighted to contribute with Zalando’s online fashion and product insight to this cooperation with our close brand partner ONLY. Together we will create a unique collection with a focus on feminine strength, self-confidence and latest trends,” says Claudia Reth, VP Fashion Director Zalando.

Senior Manager, New Business Development at ONLY Michael Fynboe adds: “We believe that moving towards closer partnerships and digital advancement will drive our business forward. Shoes will be the first category to prove this new way of operating. This will change how we work, putting more emphasis on product development and partnership commitment.”

More information:
Michael Fynboe, Senior Manager, New Business Development, ONLY
Phone: +45 25514306
ONLY.com

 

###

ONLY in collaboration with Zalando to launch comprehensive shoe collection this August

ONLY in collaboration with Zalando to launch comprehensive shoe collection this August