- From Taipei to Rio de Janeiro – nearly 2000 Carrefour stores to participate at this year’s international Food Bank collection campaign
Boulogne-Billancourt, France, 2017-Oct-18 — /EPR Retail News/ — In 2013, the Carrefour Foundation launched a major international and simultaneous collection campaign for Food Banks. Fast-forward to 2017 and 38 million meals later, it is gearing up to launch the 5th international Food Bank collection campaign with support from the European Food Bank Federation and The Global FoodBanking Network. Teams from nearly 2000 stores will be involved in the project which will run for more than 2 months across 10 countries: Taiwan, followed by Romania, Spain, France, Italy, Poland, Brazil, China, Argentina and Belgium. Employees, customers and volunteers will all be drawing on all their resources and focusing on helping the world’s poorest people.
From Taipei to Rio de Janeiro – nearly 2000 Carrefour stores are getting involved in 10 different countries
Carrefour Taiwan’s teams will start collecting donations on 16 October – World Food Day; and they’ll continue until the end of December. Then on 1 November, Carrefour Romania will launch its own campaign. Starting on 24 November, the teams will be joined by Carrefour Poland, Carrefour Spain and Carrefour France. The next day, the campaign will get under way at Carrefour stores in Italy, Brazil, before commencing in China, Argentina and Belgium, where Carrefour will hold a virtual collection from 15 to 18 December.
The campaign will be implemented in stores by nearly 1500 Carrefour employees, all working alongside volunteers from the Food Banks. In 2016, the equivalent of some 9.3 million meals were donated and then redistributed to charities who help people in need.
Thousands of “orange jackets” in action out in the field
This 5th edition is an opportunity to take stock of what we’ve accomplished so far. Since 2013, the Carrefour Foundation and its country aid ambassadors have collected donations amounting to the equivalent of nearly 38 million meals in more than 10,000 stores thanks to 6200 volunteer Carrefour employees, all wearing the famous orange jackets. Their task is to raise customers’ awareness, receive the foodstuffs from them as they leave the checkouts and then sort them so they can be easily redistributed via the Food Banks’ warehouses.
Give every day: the equivalent of 142 million meals donated by Carrefour stores throughout the world in 2016
Carrefour has been partnering the Food Banks every day since 1994. And alongside these collection campaigns, Carrefour also donates foodstuffs to various associations on a daily basis – fresh produce in particular. In 2016, these donations amounted to the equivalent of 142 million meals given for food aid associations around the world. The initiative is very much in line with Carrefour’s campaign to tackle food wastage that it launched back in 2013 – not just in France, but also in Belgium, Brazil, Argentina and Taiwan. In France, Carrefour is the leading private donor to Food Banks.
Carrefour stores in France are committed to a policy that involves making daily donations to charities and in 2016, they donated 11,239 tonnes of foodstuffs to Food Banks – that’s the equivalent of some 22.5 million meals.
Give effectively:Logistics support and a training programme
The Carrefour Foundation also gives the Food Banks logistics support: it provides vehicles for transporting products – including fresh products – and cold rooms for storing them. In 2016, a €357,070 grant financed the purchase of 13 refrigeration vehicles and a cold storage room. It was also used to develop training programmes about hygiene and food safety for managers, volunteers and the Food Bank’s partner associations. Since 1994, Carrefour has funded the purchase of 300 facilities for the Food Banks throughout the world. These include 157 refrigeration vehicles, 31 cold rooms and refrigeration cabinets, etc.
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Source: Carrefour Group